BrandlandUSA

BrandlandUSA: America's authority on legacy brands. News on classic brands and advertising.

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Detroit: Re-hire the Stripped Car

January 7th, 2009 · 3 Comments

FAO Schwarz Catalog for Fall 2008

Sometimes you bury pride and sell on price Remember Ed Rooney, in Ferris Bueller’s Day Off? He drove a government issue K-car. During the 1980s, the Plymouth K-car was what the government bought when it needed something basic. If you were lucky, it had a $79 AM radio. We heard a recent car ad; it […]

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Tags: Advertising · Cars

10 Ways to Re-brand Your Car Dealership

December 10th, 2008 · No Comments

Rambler for BrandlandUSA

Tips for dealers in tough times Detroit might get a bailout. But that won’t be any help for American car dealers, who are on their own. What’s a dealer to do in order to not go the way of the Rambler? First, dealers need to get through this crisis. But after that, they need to […]

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Tags: Cars

Buick and Tiger Divorce Exposes Legacy Cost Issue

November 30th, 2008 · No Comments

Buick Skylark Nameplate

You read it here first. Not that we had that much to do with it. On our November 1, 2008 story What’s Wrong With Buick, we suggested that it was time that General Motors get rid of Tiger Woods as spokesman. General Motors and Woods came to a decision to end the partnership just a […]

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Tags: Brand History · Brandicide · Cars · Commentary

Buick and the Invicta Concept Car

November 1st, 2008 · 2 Comments

Buick Invicta

Buick unveiled its Invicta concept car earlier this year. And now, GM is advertising the car in major magazines, along with its model lineup of Buick Lacrosse, Enclave and Lucerne. We wonder. Is it good? Is it Buick? Most importantly, we are wondering why are they advertising a car they can’t sell? Will GM be […]

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Tags: Cars

Wacky-Good Brand Extensions We’d Like To See

October 24th, 2008 · No Comments

Brand Extensions We'd Like To See

Here at BrandlandUSA, we love the brand extension. Not only does it provide exposure for old brands, it helps give the aging “legacy” brand a new chance at relevance. Sometimes, the old uses for brands disappear. Witness McCall’s, which disappeared as a magazine when it was renamed Rosie. But McCall’s dress patterns are still around. […]

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Tags: Commentary · Licensing · Media

Auto Message Boards Discuss Future of Oldsmobile

August 8th, 2008 · 9 Comments

1947_Oldsmobile_2-Door_Torpedo-Back_Advertisement

The petitions to bring back Oldsmobile are growing. It has been one of the top searches on BrandlandUSA. We wanted to bring to our readers’ attention a few of the sites that are beginning to catch on to the value of Oldsmobile to General Motors. They are listed below. In fact, looking back on the […]

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Tags: Cars