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News Roundup: Looking for Ho Ho, Dan River Runs Again, Nabisco Push, A&P Fruitcakes

December 10th, 2012 · 1 Comment


SARASOTA – A roundup of branding recent items in the news: Big House POS Display of Nabisco: Nabisco, a brand of the oddly named Mondelez International,  is receiving a major Christmas push. For this Christmas season, Mondelez has invested in large point of sale displays that push cocktail time crackers such as Wheat Thins and […]

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Tags: Grocery

Nabs or Peanut Butter Crackers? Bring Back Nabs

May 17th, 2011 · 32 Comments


A few years ago, on a Delta flight, I recall an attendant handing out Lance peanut crackers, along with Cokes. How delightfully Southern and declassé, but in a good, circumspect way. I was curious how such a staple of the Southern diet, namely a Coke and Nabs, could be served on an airline that made […]

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Tags: Candy · Grocery

Would Nabisco Go Better With Coke?

January 26th, 2010 · 1 Comment

As the kids say, “Just askin’!” That’s the question a BrandlandUSA reader asked us, as to whether Nabisco could be separated from Kraft, and united with Coca-Cola. Our answer? It does have a certain logic, particularly since Coke competitor Pepsico has Frito Lay. That is not to say Kraft would want to get rid of […]

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Tags: Grocery · News

England. Fight for Cadbury and Give Kraft the Augustus Gloop Treatment

September 27th, 2009 · 2 Comments

So we are reading this news that Kraft wants to buy Cadbury (NYSE: CBY). Frankly, we could make all sorts of analysis of why it’s not a good idea for Cadbury stockholders, but in capitalism, if Kraft has enough cash and they want the company bad enough, they could get it. However, we are opposed […]

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Tags: Candy

Kraft Ditching Nabisco Brand? Looks Like It.

June 9th, 2009 · 5 Comments

Kraft ditching Nabisco? Frankly, that’s a bit of a scary headline for us brand fiends here at BrandlandUSA. But it is certainly worrisome that we found this bag of Wheat Thins without Nabisco in the corner. Is Kraft (NYSE: KFT) dropping the Nabisco brand, just like they ditched the storied and valuable General Foods brand? […]

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Tags: Grocery

BrandlandUSA: 20 Rules to Preserve Your Brand

October 31st, 2008 · 1 Comment

When a brand goes into decline or a company purchases another company, older legacy brands often get lost or neglected, even when there is value and bankable goodwill. While some names are worth killing off, there is enormous value in many older legacy brands. What is a company to do if they are faced with […]

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Tags: Brand History · Brandicide · Commentary · Deathwatch · Licensing

A Record of this Sorry Tale, Anyhue

February 6th, 2008 · 1 Comment

It is always a good idea to remember the lessons of brand-killing mistakes. While most know the case of New Coke, there are other products that have returned because of consumer pressure. One of our favorite fan sites relating to a bad decision is Bovril. In 2004, Unilever removed beef from the product and made […]

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Tags: Zombie