We heard from the Woodbine blog a question about brands that might be able to be revived, but be online only. The Woodbine Blog, part of the snazzy little Woodbine Agency in Winston-Salem, asks the question: Q: In the absence of any offline marketing support — no print, no TV, no event sponsorship, no direct [...]

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In the UK, companies are fighting over the legacy of Woolworth’s, which was thought to be dead. Not only has the name brand Woolworth’s been purchased by the British online retailer Shop Direct, but a number of companies have purchased individual stores and redone the Woolworth’s concept, with a slightly modified name. In Dorchester England [...]

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SAVANNAH – Entries are just out in the Savannah College of Art & Design’s Phoenix Project, an yearly contest of Prof. Sean Trapani, a specialist in branding and copywriting. The idea? Take an old brand and reinvent it for today. A full gallery of all the entries is at Phoenix Entries; we will be writing [...]

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Woolworths Group PLC, while bankrupt, will survive as an online brand. The UK retailer Shop Direct UK has purchased the brand for an “undisclosed sum.” Sadly, it came just after the company announced the layoff of over 1,000 employees. The Independent reported that the sale of the Woolworths brand was the “final nail in the [...]

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LONDON – Woolworths Group PLC, one of the last remaining pieces of America’s F.W. Woolworth Company, might have a saviour for its brand. While the company, which is in bankruptcy administration, would be shut down, there are apparently groups interested in the company’s intellectual property, including the brand. In addition, many of the company’s top [...]

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American Dollar Stores Provide a Viable Model LONDON – Decades of missteps and a brutal retail recession have hurt the British retailer Woolworth’s, which was one of the few surviving legacies of the giant F.W. Woolworth Co., a company that closed in the U.S. in the late 1990s. In mid-November, the stock price was less [...]

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