Mr. Bluelight at Kmart

Kmart hasn’t given up on Blue Light yet.

The height of 70s tacko became a dot-com story with Kmart seems to be terribly sensible about what to do about the legacy of Blue Light Specials.

No longer does a harried store manager need to run around with display signs and worry about spinning lights and speaker announcements.

Instead, Mr. Bluelight has turned into a spokesman. Cute, sassy and easily put-able on T-shirts, Mr. Bluelight is a perfect man for 2007.


  • Staff Reports

    Briefs and brand-related news from across the U.S. BrandlandUSA welcomes your news releases, including people changes, anniversaries and product revamps. Get in touch by emailing below.

1 Comment

Leave a Reply

Your email address will not be published. Required fields are marked *