Israel: The Ultimate, Eternal Brand Revival

Happy 60th Anniversary, Israel.

In AD 70, the Romans laid siege to Jerusalem. For 1,938 years, the world thought Israel was a thing of the past. In 1948, the miracle happened. A new nation was created. People came home, and brought the deserts back to life.

Is there a better brand revival than the revival of the state of Israel? A country that everyone thought gone, a piece of history, a place and a time never to return. And then it did.


  • Garland Pollard

    J. Garland Pollard IV is editor/publisher of BrandlandUSA. Since 2006, the website has chronicled the history and business of America’s great brands.

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