Israel: The Ultimate, Eternal Brand Revival

Happy 60th Anniversary, Israel.

In AD 70, the Romans laid siege to Jerusalem. For 1,938 years, the world thought Israel was a thing of the past. In 1948, the miracle happened. A new nation was created. People came home, and brought the deserts back to life.

Is there a better brand revival than the revival of the state of Israel? A country that everyone thought gone, a piece of history, a place and a time never to return. And then it did.

Click on the flag at right. Each piece of the star of David links to one of the many charities that support the Jewish homeland.

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