In AD 70, the Romans laid siege to Jerusalem. For 1,938 years, the world thought Israel was a thing of the past. In 1948, the miracle happened. A new nation was created. People came home, and brought the deserts back to life.
Is there a better brand revival than the revival of the state of Israel? A country that everyone thought gone, a piece of history, a place and a time never to return. And then it did.
J. Garland Pollard IV is editor/publisher of BrandlandUSA. Since 2006, the website BrandlandUSA.com has chronicled the history and business of America’s great brands.