Israel: The Ultimate, Eternal Brand Revival

Happy 60th Anniversary, Israel.

In AD 70, the Romans laid siege to Jerusalem. For 1,938 years, the world thought Israel was a thing of the past. In 1948, the miracle happened. A new nation was created. People came home, and brought the deserts back to life.

Is there a better brand revival than the revival of the state of Israel? A country that everyone thought gone, a piece of history, a place and a time never to return. And then it did.

About the Author

  • Garland Pollard is publisher/editor of BrandlandUSA. Since 2006, the website BrandlandUSA.com has chronicled the history and business of America‚Äôs great brands. He has decades of experience across all media, including newspapers, TV, radio, magazines and the web.

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