Now that was a great Sears store. It’s time Sears got some of this sort of high-WASP branding back in their stores. Lands End caters to their market. But it would be even greater if Sears expanded some of their Lands End stores into a sort of Action Person Zone, with all sorts of Sporting Goods. Like the old Sears Ted Williams stores, they should run it like a boutique, and not put it in all the stores. In fact, many of the products could bear the Ted Williams label, if Sears still has the right to it.
Sears could open select stores in areas where they would be best utilized, in resort cities, college towns and major metropolitan areas. Places like Los Angeles, Honolulu, New York City, Miami, Virginia Beach. Portland, Maine. The Connecticut coast.
There is still a market for this sort of thing. Bass Pro Shops and giant Sports Authority both have their place, but even though they are around, this blog gets a number of hits of people looking for Sears Jon Boats. The world still loves Sears Jon Boats, Ted Williams boat engines and Gamefisher electric motors.