Top Brands of the 1964 Democratic National Convention Program

Chore Girl at 1964 Democrat ConventionLooking back on the 1964 Democratic National Convention in Atlantic City through the lens of their official program, we see another America, and another Democratic Party. The program, designed by the ad agency Doyle, Dane Bernbach Inc, was dedicated to the memory of John F. Kennedy, and had a pro-business, pro-defense and overall optimistic feel.

An interesting sidenote. Doyle Dane Bernbach was also responsible for LBJ’s famous “Daisy” commercial that sidelined Barry Goldwater.

Today’s sponsor list for the DNC sounds remarkably the same; indeed Union Pacific, Pepsi, Coca-Cola, Xerox, Lockheed Martin and Ford were sponsors in 1964, and are sponsors at the 2008 convention.

Below are 75 of the advertisers from 1964. It is an instructive list. Of course, there are many companies that are still around, including Xerox, Kodak, Continental Airlines and BorgWarner. But many have disappeared including Matson Lines, Pan Am, Bohn Aluminum and dozens of others. The list reeks of a disappeared America that actually made things.

Here are 75 of the sponsors:

  1. Ford Motor Company and its Ford Country Squire, with subsidiaries including Mustang, Falcon, Fairlane, Ford, Thunderbird, Mercury and Lincoln-Continental.
  2. Universal American Corporation, based at 200 Park Avenue, New York, parent of Paul Hardeman, Bohn Aluminum and Brass, Amron Corp, Bingham Stamping, American Pulley, Morse Twist Drill & Machine, Norma-Hoffman Bearings, Super Tool Company and Van Norman Machine Company
  3. Matson Lines, offering round trips on the SS Lurline to Hawaii.
  4. Champion PapersShell Oil Democratic Convention Ad, 1964
  5. Pepsi-Cola
  6. Union Pacific Railroad
  7. Cenco X-Ray, distributor for Ferrania Radiographic Materials, a division of Cenco
  8. Xerox
  9. Canadian Club
  10. Douglas Airplanes
  11. Paul Hardeman Inc., parent company of Young Spring & Wire
  12. Southern Railway System
  13. ITT (providers of communications systems)
  14. Fishbach and Moore, electrical contractors
  15. The Milwaukee Road
  16. George StevensThe Greatest Story Ever Loral Advertising, 1964 Demorcratic National ConventionTold, by United Artists
  17. Lockheed Jetstar
  18. Anaconda Company (mining copper and aluminum)
  19. American Airlines
  20. Ralph M. Parsons Company
  21. Continental Airlines
  22. Endicott Johnson
  23. TRW, which then stood for Thompson Ramo Wooldridge Inc.
  24. Litton Industries Inc. of Beverly Hills
  25. General Cable Corp., parent of Chore Girl Pot Cleaner and The Golden Fleece Pot Cleaner and Scour Cloth. (The question is when did Chore Girl become Chore Boy?)
  26. Pan American World Airways. The tagline? “When all the votes are in, you’re a candidate for a well-deserved rest.”
  27. Pabst Blue Ribbon, Pabst Brewing Company, Milwaukee, Newark and Los Angeles
  28. Ling-Temco-Vought or LTV and their Altec Division in Anaheim and the University Division in Oklahoma City. LTV made high fidelity sound components and sound systems of all types, a world leader in sound and electro-acoustic research and development.
  29. FMC, with divisions American Viscose, Bolens, John Bean Inorganic Chemicals, Niagara Chemical, Petro-Tex Chemical Corp.
  30. Reynolds AluminumDel Webb, sponsor of DNC
  31. U.S. Industries
  32. Atlantic Coast Line
  33. Kodak and their Verifax Cavalcade Copier and Kodak Readyprint Copier
  34. Avco
  35. Martin Marietta
  36. The Carlyle Hotel, New York
  37. MGM
  38. Universal Engineering, David Nassif , President
  39. Universal City Studios
  40. Johnson & Johnson
  41. Hughes Aircraft Company and divisions
  42. York/Borg-Warner air conditioning
  43. Embassy Pictures, Joseph E. LevineITT at the 1964 Democratic National Convention
  44. Ryan Aeronautical Company, San Diego
  45. New York Central, with its hotels including Barclay, Biltmore, Commodore, Park Lane, Roosevelt and Waldorf-Astoria.
  46. Continental Motors Corp.
  47. Brown & Pomerantz, Consulting Engineers
  48. United States Lines
  49. Lytton Financial Corporation, Bart  Lytton, President and chariman of the Board, with division Lytton Savings and Loan. (Lytton looks a bit like Mr. Drysdale, eh?)
  50. ABC Television Network
  51. Routh Robbins Real Estate, Alexandria, Virginia
  52. Seven Arts film producers, Beverly Hills
  53. Schlitz Beer
  54. Sperry Rand Corporation
  55. E.W. Axe Co., Inc., Tarrytown, NY
  56. Del E. Webb Corporation. Now a part of Pulte, and a sister company to DiVosta. Still does retiree developments. Perhaps a more glamorous brand then than now, but it could be brought back.
  57. Screen Gems It is still going strong.
  58. California and Hawaiian Sugar Refining Corp., Ltd. Now a part of Alexander & Baldwin, we think.
  59. Flying Tiger Line Purchased by Federal Express
  60. General PrecisionGeorge Stevens, Sponsor of DNC in 1964
  61. Gilbert Systems Inc., with divisions Gilbert Carrier, New York Haulage, Nelson Trucking Serivce
  62. Loral Electronics including A&M Instrument, Alpha Wire, American Beryllium, American Metals & Ceramics, Arco Electronics, Lermer Packaging, Loral Electronic Systems
  63. Stanley Warner Corp., with divisions Playtex, Stanley Warner Theatres, Tylac, Southern Latex, Isodine, Sarong, WAST Television, Morning Star Paisley, Physicians Products
  64. Georgia-Pacific
  65. Eastern Air Lines
  66. Shell
  67. General Dynamics Corp.
  68. Aerojet-General Corporation, a subsidiary of General Tire and Rubber
  69. Spiegel Catalogs
  70. Republic Aviation Corp., of Farmingdale, Long Island
  71. Union Oil Company of California, manufacturers of Super-Royal Triton, the “Amazing Purple Motor Oil.”
  72. Federal Pacific Electric Company of Newark
  73. Struthers Wells Corp., producers of Thermo-Flood oil industry components, nuclear marine propulsion components, nuclear equipment, distillation euqipment, sea water conversion, crystallizers and evaporators
  74. Avco Corporation, and their Lycoming Division, makers of aircraft engines
  75. Coca-Cola


  • Garland Pollard

    J. Garland Pollard IV is editor/publisher of BrandlandUSA. Since 2006, the website has chronicled the history and business of America’s great brands.

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