CHICAGO – The Word of Mouth Marketing Association has launched the Brands Council in order to provide brand companies and nonprofit organizations with intimate, real-time education, networking and guidance for effective and ethical use of word of mouth and social media marketing.
The purpose of the Brands Council, according to Gary Spangler, E-Business leader, DuPont Electronic & Communication Technologies, is to “provide a forum where brands and can learn about implementing word-of-mouth marketing with an emphasis on social media.”
The format of the Brand Council program will include monthly webinars and offer creative networking opportunities to provide brands and nonprofits an environment for sharing experiences, new tools, strategic thinking, high-quality research and other resources. Expert speakers have been recruited from Forrester Research Speakers, Wikipedia, Yelp!, Google, Intuit, Dell and many other leading WOM practitioners.
“The word of mouth marketing environment is changing rapidly, the rules are unclear and best practices are still being defined,” said WOMMA President John Bell, managing director/executive creative director, 360 Digital Influence, Ogilvy Public Relations.
Further information about the Brands Council is available at www.womma.org/brandscouncil. The first Brands Council webinar is Thursday, April 23, at 2:00, CDT and is a benefit for WOMMA members who can register at http://www2.gotmeeting.com/register/563462122.
Founded in 2005, WOMMA currently has approximately 400 members. They include marketers and brands that use word-of-mouth marketing to reinforce their core customers and to reach out to new consumers, agencies that deliver word-of-mouth services and technologies, researchers that track the word-of-mouth experience and offline and online practitioners.