Valuation of Circuit City’s Web Operation

CircuitCity.com

RICHMOND – So Circuit City is in trouble, and the press is reporting that the company has days to either be purchased, or liquidated. We can’t predict what will happen. All we know is that we went int

o the Sarasota store today, and there were customers.

That might show where the value lies. Busiest places?

  • The cellphone kiosk, with three staffers talking a handful of customers
  • The Ipod accessories area
  • The Firedog area, where folks were lined up waiting for computer help

The question becomes. What if Circuit City could keep those businesses if most of the rest of the company disappeared. Is that possible? Is that practical?

We raise a second question. We were looking at the Quantcast stats for the top 100 websites. And lo, between Typepad, and below FoxNews.com, is Circuit City. CircuitCity.com draws more Internet users than LinkedIn. Amazing.

Certainly, the retail operation feeds the online operation, but we bet that many people who shop online at Circuit City do not intend to go into the store. An astounding 9.4 million uniques a month. Wow.

Here are the top Internet sites, from 75 to 96:

  • 75 foxnews.com 11M+ U.S. monthly people. The site is popular among a fairly wealthy, more educated, slightly more male than female, skewing older audience.
  • 76 people.com 11M+ U.S. monthly people. The site caters to a more affluent, slightly female slanted crowd.
  • 77 nih.gov 10M+ U.S. monthly people. The site appeals to a more educated, skewing older, somewhat female audience.
  • 78 reuters.com 10M+ U.S. monthly people. The site attracts a heavily male, more affluent, more educated, skewing older following.
  • 79 smarter.com 10M+ U.S. monthly people. The site caters to a slightly more female than male, 50+ audience.
  • 80 wunderground.com 10M+ U.S. monthly people. The site attracts a skewing older, more affluent, slightly male slanted, mostly Caucasian, more educated crowd.
  • 81 wikimedia.org 10M+ U.S. monthly people. The site caters to a slightly more male than female, teen, more educated audience.
  • 82 nbc.com 10M+ U.S. monthly people. The site caters to a adult, more female audience.
  • 83 ezinearticles.com 10M+ U.S. monthly people.
  • 84 kmart.com 10M+ U.S. monthly people. The site caters to a more female crowd.
  • 85 barackobama.com 10.0M+ U.S. monthly people. The site appeals to a more African American, fairly wealthy, skewing older, more educated, somewhat female crowd.
  • 86 vzw.com 9.9M+ U.S. monthly people. The site appeals to a fairly wealthy, slightly female slanted, youthful audience.
  • 87 symantec.com 10M+ U.S. monthly people. The site caters to a skewing older crowd.
  • 88 att.net 8.8M+ U.S. monthly people. The site is popular among a very slightly female biased, skewing older audience.
  • 89 rockyou.com 9.8M+ U.S. monthly people. The site is popular among a mostly female, teen following.
  • 90 sun.com 9.8M+ U.S. monthly people.
  • 91 findstuff.com 9.7M+ U.S. monthly people. The site caters to a slightly female slanted audience.
  • 92 kohls.com 9.7M+ U.S. monthly people. The site caters to a more affluent, mostly female audience.
  • 93 netflix.com 10M+ U.S. monthly people. The site caters to a adult, very slightly female biased, more educated audience.
  • 94 typepad.com 9.6M+ U.S. monthly people. The site caters to a more educated, more affluent audience.
  • 95 circuitcity.com 9.4M+ U.S. monthly people. The site attracts a adult audience.
  • 96 linkedin.com 9.3M+ U.S. monthly people. The site caters to a very slightly male biased, middle aged, more affluent, more educated following.

Author

  • Garland Pollard

    J. Garland Pollard IV is editor/publisher of BrandlandUSA. Since 2006, the website BrandlandUSA.com has chronicled the history and business of America’s great brands.

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