Rarely advertised and founded in 1876, it lives at liquor stores with an aging core audience and some devoted younger fans who find it hip.
From Bardstown, Kentucky, it resides in a land of classic bourbon brands like Old Forester, Kentucky Cavern, Colonel Lee and Evan Williams.
The bourbon is made by Heaven Hill Distilleries, which makes some great old brands including Old Fitzgerald, Evan Williams, Elijah Craig, Cabin Still, J.W. Dant, Echo Spring, J.T.S. Brown, T.W. Samuels, Kentucky Deluxe and Kentucky Supreme.