BATTLE CREEK, MICHIGAN – Kellogg’s is doing a bit of Andy Warhol (or Peter Max) with a new Pop Tart promotion.
Kellogg’s hired artist Burton Morris to design five, special-edition Pop-Tarts boxes that are on shelves now. It’s part of a full Pop Art program, which includes tips from Morris on how families can be creative at home together.
At www.poptarts.com/popart readers can make their own T-shirt design and enter it into a Pop-Tarts Pop Art contest. Families can vote on their favorite T-shirt designs and the individuals whose designs receive the most votes each week will receive a Burton Morris print. One grand prize winner, chosen by Morris, will win a day with the artist himself.
It’s a smart promotion. Not only is it inexpensive, but it conveys the brand image of a fun, colorful product. Best yet, the shirts advertise the product.
The project is bigger than just Pop Tarts; you can also order a Kellogg’s alarm clock with all the Kellogg’s characters on it. Very great item.
By the way, Pop Tarts are the tastiest food on the planet, eh?