In recent years, there have been a number of retro product re-issues by the original company. But a brand doesn’t have to be from the original company to grab the latent brand equity from a classic product that has been discontinued. One way to grab the brand equity from another
BATTLE CREEK – Mother’s cookies are available in stores throughout the greater Kansas City area, a key market for one of the brand’s first expansions outside of the Western United States in 96 years. “Bringing the Mother’s cookies brand to Kansas City is one of our first brand expansions outside
Frankly, there was alot of good inside Kellogg’s Pop-Tart Pastries, but I swear I can’t imagine what happened to Milton the Toaster. I mean, all the other Kellogg’s mascots seem to be around, but where’s Milton? By the way, do read our history of toaster pastries.
BATTLE CREEK, MICHIGAN – Kellogg’s is doing a bit of Andy Warhol (or Peter Max) with a new Pop Tart promotion. Kellogg’s hired artist Burton Morris to design five, special-edition Pop-Tarts boxes that are on shelves now. It’s part of a full Pop Art program, which includes tips from Morris
Thanks to reader David Milch of the New York licensing and marketing firm Perpetual Licensing for alerting us that the Hydrox cookie is back. Hydrox, and its sister cookie Lemon Coolers, are Number 87 on the BrandlandUSA list of 100 Dead Brands to Bring Back. However, in the previous post,