In recent years, there have been a number of retro product re-issues by the original company. But a brand doesn’t have to be from the original company to grab the latent brand equity from a classic product that has been discontinued. One way to grab the brand equity from anotherMORE HERE

BATTLE CREEK – Mother’s cookies are available in stores throughout the greater Kansas City area, a key market for one of the brand’s first expansions outside of the Western United States in 96 years. “Bringing the Mother’s cookies brand to Kansas City is one of our first brand expansions outsideMORE HERE

While we are big fans of Pop Tarts, we are intrigued that there are other brands around. Wikipedia says that Post, part of General Foods, was the innovator in the early 1960s of the toaster pastry. At Dollar Tree today, we found Toast’em Pop Ups, which claim to date backMORE HERE

BATTLE CREEK, MICHIGAN – Kellogg’s is doing a bit of Andy Warhol (or Peter Max) with a new Pop Tart promotion. Kellogg’s hired artist Burton Morris to design five, special-edition Pop-Tarts boxes that are on shelves now. It’s part of a full Pop Art program, which includes tips from MorrisMORE HERE

Thanks to reader David Milch of the New York licensing and marketing firm Perpetual Licensing for alerting us that the Hydrox cookie is back. Hydrox, and its sister cookie Lemon Coolers, are Number 87 on the BrandlandUSA list of 100 Dead Brands to Bring Back. However, in the previous post,MORE HERE