RESTON – So we haven’t been in a Safeway in years, but go in to grab some things while traveling. And I am curious about brands, and I look to see what has happened to some of the valuable private labels that Safeway was known for.
They all seemed to be gone; sadly, the store packaging was quite un-imaginative, and all the company did was stick a Safeway logo on its store products. I could not find Cragmont nor Crown Colony, and was afraid to go in the dairy section and look for my old friend, Lucerne milk.
A dreary effort by what was once a great grocery company.
In the early 1990s, Safeway made a major effort at jazzing up the private labels, but we guess the effort fizzled and the changes in packaging just confused the consumers, and turned them off. Note to grocery folk; if you have private label packaging that is pretty classic, you need to leave it as is, and people will still buy it.
Some Safeway brands we think were/are exceptional are:
- Crown Colony. Such an evocative name for spices, don’t you think?
- Lucerne milk. What is better?
- Kitchen Kraft flour
- Town House canned goods
- Busy Baker cookies
- Nu-Made mayonaise
- Cragmont soda
Note from 2019, seen above: A fantastic effort at Lucerne products, sold at all of the sister grocery stores of Safeway.