Obviously, Izod was the sad sister of the “Izod Lacoste” shirt of the 1980s. At a certain point, everyone called Lacoste shirts Izods. And then the licensing agreement went bye bye and Izod had to live on its own without an alligator. Things went OK (well Kohl’s instead of Saks) until recently, when some licensing kidder thought it might “extend” the brand by getting some cash to add it to a dog fun set. Do people with dogs care about a fashion brand ball set? Does the name Izod mean enough to get you to buy the leash and ball set?
The reality? Most WASP preps who might have had an Izod shirt, and would have been predisposed to buy something Izod branded, would have found an old leash purchased at the Walmart, and used some dirty old slobber covered tennis balls leftover from the club.
The back has a clear indication that the Fort Lauderdale company that did the repackaging has nothing to do with Revlon. But it is legit Revlon for a buck.
The late Charles Revson would not be amused. We are, however.
Lite Hat at Target
So is Lite hip, or not? Thank goodness they kept the Philip Morris era logo.
Laura Ashley Dog Playpen
Laura Ashley truly was one of the great fashion brands; even today, it could do another Lilly Pulitzer, and pull itself out of oblivion by some smart repositioning of its old patterns and looks. It’s a brand that’s ripe for revival.
However, to do that you have to hire a women’s fashion designer with good taste, and a brand policeman that actually plays bad-cop to the money pinchers. Would anyone buy a playpen because its Laura Ashley? Would anyone in a Tuesday Morning value the historic Victorian values of Laura Ashley.
That’s enough nonsense for today.