Curad Strikes Brand Promo With Ironman

Northfield, Ill. – Curad and ActivICE, two Medline brands, will be the official medical supplier and official topical relief partner for the Ironman U.S. Series. The Ironman is said to be the largest mass participation event company in the world with their single day events.

Through the partnership, Curad will have a tent in the Ironman Village at Ironman Wisconsin in September and the Supersapiens Ironman World Championship in Kailua-Kona, Hawai`i in October. At the events, visitors will be able to try Curad Performance Series and ActivICE products and take their photo in front of a finish line backdrop. Mike Reilly, the Voice of Ironman, and Craig Alexander, three-time Ironman World Champion, will be at the tent during select times to meet race participants.

“Whether you’re training for an IRONMAN or running for fun on the weekend, our hospital-approved, life-tested, and state-of-the-art products are the perfect solution for active people who believe ANYTHING IS POSSIBLE,” said Christopher Brown, Senior Marketing Manager, Retail, Consumer Division at Medline, in a press release.

“Our brand and products truly meet the needs of the IRONMAN athlete and their journey from start line to finish line.” said Tambra Martin, Vice President of Marketing at Medline, and an Ironman athlete.

Medline purchased Curad in 2007. Medline is headquartered in Northfield, Ill., with more than 27,000 employees worldwide and a fleet of nearly 1,200 trucks. It operates in 125 countries.

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