Briefly: Hormel Repacks Its Consumer Brand Unit

AUSTIN, Minn. – Hormel Foods Corporation (NYSE: HRL), the makers of Spam, Skippy and Planters, announced that the company will realign its business into three segments effective Oct. 31, 2022. The new company groups are retail, food-service and international.

Hormel Foods corporate logo (PRNewsFoto/Hormel Foods Corporation)

The company’s largest operating segment, retail, includes its best known brands, many that hold a No. 1 or No. 2 market share in their respective categories. Hormel brands include brands include the recently acquired Planters and Corn Nuts, in addition to a lot of others, including Spam, Skippy, Columbus, Applegate, Hormel Natural Choice, Jennie-O, Hormel Black Label, Herdez, WHOLLY and Justin’s.

The new retail segment will be led by Deanna Brady, the new executive vice president of Retail. Brady currently oversees the company’s refrigerated foods.

Visit Spam in Minnesota

George A. Hormel founded the as George A. Hormel & Company in 1891. Hormel Chili and Spam were introduced in 1936 and 1937, respectively.

The company operates the The Spam Museum in Austin, Minnesota, which opened in 2001. It not only includes information about the beloved tinned meat, Spam, but has a full history of the Hormel and its products and founders.

Each of the brands have different roots. For instance, Skippy, once part of CPC Foods, and Planters were both founded in Tidewater, Virginia. Note to Hormel: Their peanut brands would do well to have a Planters and Skippy Museum in the Eastern Virginia/Williamsburg area, where millions of tourists visit each year.

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