Graphic Designer Plans to Explore Cuban Brands
CHICAGO – An American-born graphic designer is working on a project to explore Cuban brands. It’s a visual exploration of Cuba through the lens of branding,... Read more.
Where are Carnival Straws? And Where to Find U.S. Flexible Drinking Straws?
One of the classic American brands of drinking straws was Carnival Flexible Straws. Founded in 1952, Carnival was one of many household brands that have disappeared... Read more.
Sanford Mr. Sketch Markers; Are They As Good As They Were?
Since the 1970s, the greatest magic marker for kids has been the Sanford Mr. Sketch. You know this one; it’s a set of a dozen or so markers, all water soluble,... Read more.
History of Mason Pearson Brushes
LONDON – Funny how a small, old brand can captivate a current audience. Such is the appeal of Mason Pearson brushes. In many cases, brands such as Mason Pearson... Read more.
Nice New Store Brand at Walgreens
DEERFIELD, IL – Walgreens has a nifty new store brand for store-branded groceries. It’s called Nice, and it tries to take a snazzy approach to the basics,... Read more.
Dodge Dart Returns Chrysler to the Small Car Market
The Dodge Dart will return next year; see www.dodge.com for pictures and information about the January 9, 2012 “reveal”. Based on an Alfa Romeo Giulietta,... Read more.
British Airways Explores Its Brand Heritage
A recent campaign by British Airways points up exactly what United, Delta and American are missing in their approach to airline branding. Namely, a sense of history... Read more.
The Krafty Treatment of Sanka, Hardly Worth Beans
In just about every restaurant kitchen, the decaffeinated coffee pot has an orange band. Ask a person under 30 why that band is colored orange, and they won’t... Read more.
What’s Wrong (and Right) With the Hallmark Brand
Like the United States Postal Service, Hallmark is trying to find its way in a new era. But it has not always been successful. It has in recent years laid off some... Read more.
Gulf Stops Keep Going in America
MOLLUSK, Virginia – One of the most brilliant recent relaunches of a great American brand is the rebirth of Gulf. The company almost totally disappeared, the... Read more.