Rexall Brand Reappears at Dollar General
Rexall is back. Not as a store, as seen in the old Joe Garagiola live ad on The Today Show, but as a store brand for Dollar General. Last March, the retail chain... Read more.
Boast Brand Revived
Izod Lacoste wasn’t the only popular polo shirt during the preppie craze in the 1980s. Folks who wanted to be even more country club than the rest were wearing... Read more.
Big Auction for Old Brand Names
NEW YORK – Searching for an old Victrola? Why not buy the brand instead? A private equity firm will auction a portfolio of 150 older U.S. consumer and retail... Read more.
Ktel: The Bottle Cutter Remembered
Frankly, there are some old brands that probably should not return, for safety’s sake. From the era of Disco Duck, the Ktel Bottle Cutter. Not only did it... Read more.
Pan Am Comes Back – As a TV Show
Portsmouth, N.H. – The Pan Am brand is making a new push at a comeback, with a new TV show from ABC and a revived fashion line. The airline Pan Am died years... Read more.
Glamorene Rug, the Deodorizing Upholstery Cleaner
Glamorene was once a top upholstery cleaner; it has since disappeared from American shelves. Such an amusing name. Pictured here, a can from the 1970s or so. Glamorene... Read more.
Searching for Schweppes Bitter Lemon
Florida writer Sandra Friend, editor of the Florida Hikes site, reminds BrandlandUSA about Schweppes Bitter Lemon. Can you find me a source for Schweppes Bitter... Read more.
Willys Kaiser Jeep Lives On, Sort Of
Keeping an old brand viable is sometimes no more difficult than packaging. Here, a specialized Willys Jeep Wrangler, which according to a Chrysler LLC release dates... Read more.
Marketing To Kids Through Noble Aspirations
SARASOTA – A kid threw up last Sunday in the McDonald’s Playplace here. Not that that is a surprise. Stuff like that happens all the time, and it was... Read more.
Rooster: Relic of a Great Era of American Ties
One of the great 1960s men’s fashion brands is Rooster, the tie company. Rooster ties were a cultural item, and one of the rare brands of American ties that... Read more.