Frozen Drink Orange Plus Remembered
HOUSTON -A reader asked about a favorite missing old product. It was the orange drink Orange Plus, which was owned by Birdseye, and a non Birdseye ownership with... Read more.
Put Your Stray Brands in a Think Tank. Estée Lauder Does
NEW YORK – The news that Coach (NYSE: COH) and Estée Lauder (NYSE: EL) decided to market a new fragrance for the department store market revealed a brand... Read more.
Updates on Rochas, Grumman, GM and the Delta Worldport
Brief items: Proctor & Gamble just released its revived collection of Rochas, under the leadership of Marco Zanini. Proctor & Gamble shut down Rochas in... Read more.
History of Lem Pie Filling and Pudding
CHERRY HILL, N.J. – LEM is a special kind of lemon filling, found in select grocery stores and specialty food shops. Made by Cherry Hill, N.J.-based Serv-Agen,... Read more.
Food Manufacturers. Yesterday Was the Invasion of Poland
Back somewhere after my 1970s childhood, Super Sugar Crisp became Super Golden Crisp and Sugar Pops became Corn Pops. Thankfully Sugar Bear, that Super Sugar Crisp... Read more.
Serv-a-Gravy Found! Plus a Bit of History
CHERRY HILL, N.J. – The brand Serv-a-gravy has been harder to find at stores. Charlie Slade, of the company Serv-Agen, gave a bit of history of the company.... Read more.
The ‘Lone Cedar’ Effect and the Founding of the Carnival Brand
The late landscape architect Charles Gillette had a trademark in his garden designs. Gillette, so focused on symmetrical designs and order, was not afraid to leave... Read more.
Companies Truckin’ in a “Deadhead” Economy
No, I’m not talking about the late Jerry Garcia. I’m talking mums. Potted mums. I have been thinking about a pot of red mums that sit by the walkway... Read more.
How Sears Does Social Media
HOFFMAN ESTATES – As the most iconic and historic retailer in the U.S. and owner of some of America’s greatest brands, Sears, Roebuck & Co. made... Read more.
Too Many Brand Extensions is MAALOX MOMENT!
WASHINGTON, D.C. – So FDA issues a warning today about Novartis Consumer Health’s Maalox. We’ll print it verbatim: Choosing the wrong liquid Maalox... Read more.