Greenbrier Bankrupt
WHITE SULPHUR SPRINGS — CSX has decided to send its West Virginia-based Greenbrier Hotel Corporation into Chapter 11 bankruptcy. Greenbrier Hotel Corp., a... Read more.
Bringing Jack Murphy to the States
How do you position a foreign brand if you are bringing it to the United States? The question came up over comments on LinkedIn.com’s Licensing, Merchandising... Read more.
Artificial Owl Sees Detroit’s Future
DETROIT – We found the rather spectacular website Artificial Owl with some hauntingly beautiful photos of Detroit’s empty Union Station. The site is... Read more.
Recession Spurs Shasta and Faygo Sales
FORT LAUDERDALE – Make a simple boring product, keep at it, and folks will buy it. That’s the philosophy behind National Beverage Corp. (NASDAQ:FIZZ),... Read more.
Cadillac Cool Inside; BMW Totally Cool Everywhere
IRVINE, Calif. – BMW is the coolest car brand in America. Or so says Kelley Blue Book, which has just released current winners of their 2009 Brand Image Awards.... Read more.
Diversify. Diversify. Frigidiare
A quick thought. What happened to diversified car companies. The nation misses diversified products, though they are sold by foreign companies, particularly Asian... Read more.
Gloucester’s W.J. Stokes Road House Lessons and Green Book History
Editor’s Note: Since the publication of this story, there has been increased interest in the building site, which was one of the Green Book locations. The... Read more.
Adweek: Marketing Officers Think Agencies Waste Time
A roundup of the day’s branding headlines. The most fascinating? Almost half of all chief marketing officers believe their agency is a waste of time: Almost... Read more.
Radio Aircheck Branding for Canada’s Astral Media
Montréal -Want to brand your radio network? Use an audio signature. Much like NBC’s famous G-E-C notes, the Canadian media company Astral Media has created... Read more.
Sure Westinghouse Goes Neon
A few years ago, the Westinghouse brand was almost dead, a result of the breakup of what was one of the nation’s great industrial treasures. The company, known... Read more.