Reinventing the Catholic Brand with Catholics Come Home
Of all the great institutions of the world, the Catholic Church has the most staying power. But with priestly scandals and Vatican II modernization, the “brand”... Read more.
Eagle Survives With ABInbev Logo
St. LOUIS – So AB Inbev releases its new logo, just after its takeover of Anheuser-Busch. At the same time, it is preparing layoffs. These layoffs were in... Read more.
Farina Cereal, Hot Since 1898
Remember the Pillsbury breakfast cereal Farina, which dates from 1898? It is available at many local groceries. It is now made by U.S. Mills; their website states... Read more.
Branding Your State as Tax Friendly
We checked in at the blog called Off the Map, published by Fortius One. The company is all about where the map, and mapping, meets the web. Today it posted as its... Read more.
Fast Food Design at Not Foolin’ Anybody
We love www.notfoolinganybody.com. It’s a website of fast food architecture; the premise is that once a building is a fast food building, it is ALWAYS a fast... Read more.
History of Bogdon’s Candy Sticks
KANSAS CITY – It started at a wedding reception in Kansas City, Missouri in 1945. Walter Bogdon rolled hard candy into sticks, and then decided to dump them... Read more.
Wells Fargo Does Corporate History Right
Ran across the Wells Fargo corporate history site and companion blog. The blog is called Guided By History, and it is run by Wells Fargo’s Historical Services... Read more.
History in Utah’s Lehi Roller Mills
LEHI – Founded in 1906, Lehi Roller Mills still makes bakery mixes from their mills in Lehi, Utah. The company was founded by George G. Robinson, and is run... Read more.
Save Your Daily Newspaper, Part II
DENVER– On a flight back from Denver last week, I sat next to a man on the airplane who talked to his wife in a sad tone on his cellphone. It was the middle... Read more.
History of Colgate’s Cashmere Bouquet
Editor’s Note from 2021: The most recent news is that the soap is no longer in production. NEW YORK – There is something great about a brand that has... Read more.