Ways for Delta to Protect the Northwest Name
Now that the Delta/Northwest merger has been completed, the work of re-branding the two airlines begins. Rebranding is needed for obvious reasons; you have two very... Read more.
Advice from Boston Branding Firm Soldier Design
CAMBRIDGE, Mass. – Whether a brand is new or old, you need a process for turning it around. So says Bobby Riley, CEO and Creative Director of Boston-based... Read more.
Life Savers Candy Rolls Disappearing
A reader writes: “I remember Fancy Fruit Life Savers being my favorites as a boy and I cannot seem to find them anywhere … Discontinued? What’s... Read more.
JetBlue Sets October Open for Old TWA Terminal
NEW YORK, Sep 22, 2008 — JetBlue Airways (Nasdaq:JBLU) has set the opening of JFK’s restored Terminal 5 for October, and announced retail tenants. T5,... Read more.
Hotel Pennsylvania Off Deathwatch?
Looking back on the potential demolition of New York’s Hotel Pennsylvania for a fancy new headquarters for Merrill Lynch, my how the tides have turned! Investment... Read more.
Missing the L.L. Bean ‘Double L’ Blucher Moccasins
We ran across these in the Esquire 35th anniversary edition published in October 1968. They are the L.L. Bean “Double L” moccasins. Basically, they are... Read more.
Baxter of California, Pioneer Men’s Skincare Brand
Baxter of California is one of the enduring men’s skincare brands, a sort of 1960s Keihl’s for California. Founded by Baxter Finley, it was a niche brand... Read more.
The Irish Sweepstakes on the “100 Brands To Bring Back” List
We were thinking. What happened to the Irish Sweepstakes? Do we want to try our luck? Turns out the Irish Sweepstakes died over a decade ago. Yes, we have all sorts... Read more.
Ring Up America’s Top 10 Regional Telephone Brands
Verizon missed the call when they renamed themselves. The brand is a bore. Furthermore, there were likeable regional Bell names. There is no reason why Verizon can’t... Read more.
Tastee Freeze, Twistee Treat and other Dari Delights
Soft serve ice cream is a great American tradition. It’s tasty. And easy to eat. Of course, the world knows Dairy Queen. But there were other soft-serve brands,... Read more.