
Anyone Hear From The Toni Twins?
What happened to home perm maker Toni and those famous Toni twins? Toni was synonymous with home permanents, and their advertising was all over game shows in the... Read more.

Birdwell’s Beach Britches. Learn From Them.
It’s Memorial Day Weekend. A time to celebrate America. And what brand epitomizes the spirit of this country better than Birdwells. Made in Orange County,... Read more.

Goodbye Future Levitttowns? Not So Fast.
One of the great American innovators in homebuilding is and was Levitt & Sons, now bankrupt. The bankruptcy left many homeowners in the lurch. Like all residential... Read more.

A Trip Through Historic Perfume Brands
The May edition of Vogue magazine profiles Osmothéque perfume conservatory in Versailles, where over 1,800 scents are stored, including 400 parfums disparus, or... Read more.

Where is Flair’s el Marko?
Editor’s Note from 2021: The brand was revived in the summer of 2021. More HERE. Apparently, the “bold vivid color” of El Marko (or el Marko) markers,... Read more.

L.S. Ayres at the Indiana State Museum
How about a hopeful story of a brand that came back? Reader Brian Stevens of Indiana writes to us that the L. S. Ayres & Company was a fixture in Indianapolis... Read more.

Israel: The Ultimate, Eternal Brand Revival
Happy 60th Anniversary, Israel. In AD 70, the Romans laid siege to Jerusalem. For 1,938 years, the world thought Israel was a thing of the past. In 1948, the miracle... Read more.

LaSalle, General Motors and the Aristede Case
Use it or lose it. It’s a saying that applies to any skill, and it appears that federal trademark courts also believe in it, or so says attorney John Welch... Read more.

Miami’s Gilda Crackers: Unparalleled
Man, if you are anywhere near Florida, pick up some Gilda Crackers. Gilda’s are dry, non-salty crackers about the circumference of a mini-bagel. They are actually... Read more.

Radio Shack’s Invention Lab: A Great American Invention
Invention has come to RadioShack. It’s a hopeful sign that the retailer can return to its roots and encourage Americans to build and invent things again. RadioShack,... Read more.