The WB Is Back
Just like their mascot, that (sort of) singing Michigan J. Frog, The WB is back for another run. And this time, Warner Brothers is hoping the frog will actually... Read more.
Goodbye to Mercury Division?
It doesn’t look good for Ford’s Mercury brand. In the April 23, 2008 Wall Street Journal, CEO Alan Mulally said just as much. In the 2007 Ford Motor... Read more.
Bring Back Hallicrafters Radios
There are many questions that I have about electronics brands. For instance, why doesn’t Motorola sell car radios? It was their original business, and some... Read more.
Lemon Up at Vermont Country Store
When we started BrandlandUSA, we were sure that there were some brands that were so niche and strange that they could never be revived, even if there were a few... Read more.
History of Plastic ReaLemon & Inventor Irvin Schwartzberg
The big question on Bill Bennett’s Morning in America radio program today was “Do they still make those lemon juice squeezers that are shaped like lemons?”... Read more.
What’s Shaking at the New Shakey’s Pizza
Who wants to go to Shakey’s Pizza? If you were of a certain generation, everyone did. My personal memory is of a pizza parlor on Virginia Beach Boulevard near... Read more.
The Genius of 77 WABC; Could Other Stations Mine Their History?
What to do when you have a good brand, but then the market changes and technology changes, and the old brand can no longer exist? You do what the New York radio... Read more.
Wheaties Classic Box Reintroduced by Big G
What to do when you have a great, old brand with a great history and you need a new trick? Release a classic version of the product. That’s just what Golden... Read more.
What to do about Steuben Glass?
Old venerable brand. Unionized workers. Well-known. Losing money. First-rate products. Legendary brand allure. Icon. Such is the case with Corning subsidiary, Steuben... Read more.
What Happened to the General Foods Brand?
General Foods, the company founded by Clarence Birdseye, inventor of frozen foods, and C.W. Post, creator of Postum, is no longer around. When General Foods merged... Read more.