The Unsinkable Boston Whaler 13 Foot is 50!
We usually write about good brands that are screwed up. But this year, 2008, is the 50th anniversary of the Boston Whaler. The 50th year of the Unsinkable Boston... Read more.
Dubai & Malta Revive London Metropole
In London, The Crown Estate has sold the old Hotel Metropole to Malta-based International Hotel Investments Plc for £130 million. The once-successful hotel, built... Read more.
Saga of Beefy Bovril Back on Shelves
It is always a good idea to remember the lessons of brand-killing mistakes. While most know the case of New Coke, there are other products that have returned because... Read more.
MG To Come Back
The news that Chinese automaker CAIC will restart production of the MG signals a new era, and a good one. For the last 20 years, Western countries have suffered... Read more.
Disneyland 1955 Experience Shows How to Repackage an Aging Brand
The question for companies with long established brands is always how to keep a brand fresh for new consumers all the while keeping old consumers happy. That question... Read more.
Why Not Bring Back the 1964 World’s Fair?
QUEENS – Egad. This is weird territory, but kind of fascinating. There was an elderly Brooklyn man who, in the 1980s, driving in a Mercedes coupe on the Grand... Read more.
Don’t Change A Thing, Lego
If it’s Lego’s 50th birthday, there is a reason. They came up with a good thing. They stick to it. Oh, they might add a Star Wars line. But the basic... Read more.
Bring Back Kraft Pizza Dinners?
There have been rumblings from anonymous BrandlandUSA readers that Kraft Pizza Dinners from Canada are being smuggled across the border to the U.S. The apparent... Read more.
Wonder Stories Is Back; Where Are Charlton Comics?
Reader (and Quebec native) Mark Shainblum has alerted us to some revivals in the comic book field, and other dead comic book brands that need to be revived. Thrilling... Read more.
Keep the Piano Player at Nordstrom, Virginia Branding Guru Says
Richmond,Va.-based branding guru Kelly O’Keefe has put together his Hall of Shame for 2007. Many of the shamed brands were picked by his students in the Virginia... Read more.