The airline business is often seen as a commodity business; what separates the generic airline from luxury is branding.
Anyone who loves aviation will be happy to know that JetBlue’s restoration of the TWA Flight Center, also known as Terminal 5, is moving along nicely, and will open in the fall of 2008. The project is so close to completion that the airline has begun plugging it on its
It looks likely that there are going to be some airline mergers, including a possible Northwest and Delta combination. In the process, a great airline brand could be lost. We hope it is not Northwest. Because Northwest is one of the coolest airlines around. It still runs the DC-9. And
While its a smidge too late to affect the decision now, Northrup Grumman ought to use the Grumman name (old logo at right) to sell its new tanker program to the Pentagon. Here is the issue in a nutshell. Boeing and the Pentagon got together to put together a deal