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The Business of American Brands

Business news about brands, marketing and trademarks

Candy & Snack Brands (Page 5)

News about snack brands, candy brands and other foods not eaten at meals.

History of the Willy Wonka Movie & Candy Brand

2005-12-12
On: December 12, 2005
In: Brand History, Candy & Snack Brands
With: 5 Comments

It would be hard to create a candy brand more perfect than Willy Wonka’s. From the start (and as fictionally conceived by the British author Roald Dahl) Wonka embodies every characteristic a great candy brand might have. In fiction, it comes out of a wildly psychedelic factory, each candy sub-brand,MORE HERE

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