There is an odd transposition an advertising, namely the change in race roles in television commercials. The change came firmly about during race riots in the wake of George Floyd, but it had been brewing for some time. That advertisers use race as a part of their marketing has beenMORE HERE
As IBM runs ads this summer to burnish its Watson and AI brands during Wimbledon, it has fully walked away from and discarded the village of its birth, Endicott, New York. There is no place more associated with IBM than Endicott, which is situated near Binghamton. Last year, the companyMORE HERE
Many powerful brands lose their shelf space, and end up shuttered or at least diminished. But there is one category where many smaller brands have survived, and even thrived. Underarm deodorant and anti-perspirant. At a Florida Publix, the power of these brands is evidenced by the fact that even inMORE HERE
PORT OF SPAIN, TRINIDAD – The House of Angostura, maker of Angostura Bitters, will celebrate its 200 year anniversary this year, in 2024. The brand dates from 1824, when it was created in Venezuela as a medicinal tincture by Dr. Johann Seigert, surgeon general in Simon Bolivar’s army. In theMORE HERE
Not too long ago, beers from Britain were in almost every single U.S. grocery store. Bass Ale was a staple of almost every supermarket in the 1990s. But go into a store today, and they are nowhere to be found. The craft brewing and IPA movement completely pushed these beersMORE HERE
For fans of the first Home Alone, brands that appear in the movie are part of the nostalgia. Each year, as we see the movie, we are transported back to the Reagan era. In spite of the three decades, however, the brands are fairly consistent. The brands help define theMORE HERE
TORONTO – Hudson’s Bay today announced the appointment of retail veteran Liz Rodbell as President and Chief Executive Officer, effective December 1, 2023. Rodbell previously served as President of Hudson’s Bay from 2013 – 2017, being appointed to the top position for her strategic oversight and impact on the overallMORE HERE
While the Christmas season continues past Christmas Day into the New Year, the season pretty much ends for retailers on Christmas Eve. Immediately after Christmas, New Year’s Eve items like champagne and drinks arrive, along with sports-themed party food. In department stores, New Years outfits and champagne glasses move toMORE HERE
In retail, national retailers always resist local planners in order to push a uniform brand identity. But the subtleties of each retail location should be recognized. While a retail brand needs to use uniform colors, the way the brand appears on each sign is a bit of local connection. IfMORE HERE
BOSTON – A new Christmas identity for Wayfair‘s flagship catalog has taken a quite normal turn. In this day, that is a bold step. The look is so bold it even features a sterling silver coffee pot atop a breakfast table. The flagship carrier for the season and brand isMORE HERE