WASHINGTON – AAMCO, the iconic car care company, selected Qorvis Communications as its new agency of record. Qorvis will lead all creative development for AAMCO’s television and radio advertising, interactive marketing and public relations.”As only AAMCO’s fifth agency in almost 45 years, it is an honor to be leading theMORE HERE
NEW YORK – We happened upon Manhattan music industry exec Jon Vanhala‘s new blog entitled Who Can Dance to That. It’s about music, technology, trends and whatever else he finds amusing. The “Who Can Dance” comes from his music days, when that was the ultimate question at one of hisMORE HERE
Cuticura ointment in the Works Progress Administration museum in Highlands Hammock State Park, Sebring, Florida. BrandlandUSA.com is the website of business and travel writer and editor Garland Pollard.MORE HERE
We just thought this was good, Shug. And we say “Shug” because our old friend Bunny Tomerlin used to say it in her blog, and we miss “Shug.” BrandlandUSA.com is the website of business and travel writer and editor Garland Pollard. Contact him about freelance writing and editing; his personalMORE HERE
Why did Kraft turn General Foods into scrap? This week Kraft Foods (NYSE: KFT) revealed its new logo in a ceremony at the Consumer Analyst Group of New York Conference in Boca Raton. It is, according to Adweek‘s report, to differentiate the product brand Kraft from the company brand Kraft.MORE HERE
RICHMOND – The Inertial putter is back. The original Inertial putter sold more than one million units and was once second in putter sales in the ‘80s. Attendees at the 2009 PGA Merchandising show in Orlando saw the return of the Inertial putter series from Slotline, as well as 14MORE HERE
An enduring independent brand of apple juice, vinegar and apple products is White House of Winchester, Virginia. Today, its products are still American grown, and it is one of the rare brands that has not been taken over and outsourced by private capital. The apples in its products come fromMORE HERE
From Flicker Vintage Review What’s fun about the new Vassarette ad campaign is that the Vassarette brand is one of the oldest bra brands in the United States. Vassarette’s new ad campaign includes the Vassarettes, a group of women not afraid to play rock in their bras. Vassarette was onceMORE HERE
NORFOLK – Radio stations are one of the more important regional brands that define a community. In a geographic region, and through the years, a radio station’s call letters become associated with a set of numbers, namely the station’s frequency. (A great discussion of the history of the Federal CommunicationsMORE HERE