Classics: Swim Buoy Kids Float and Original Bubble

If you were at a kids pool in the 1960s (or my wife on Lyford Cay, Bahamas in about 1970, photo at right), you would likely see toddlers swimming about with little bubble floats on their backs. In some cases they were plain styrofoam, but in many cases they were more stylish and fabric covered and of a brand called Swim Bouy.

swim bouy
The Swim Bouy on Lyford Cay back in the Sixties.

Swim Buoy, founded in 1955 by Jack L. Brasington Sr., was not a maker of life preservers. Instead, they were to help a child float and learn to swim. Sometimes, they were just called a bubble.

In the last few decades, other methods became popular, including the flotation devices that you remove strips from the side gradually as the child learns to swim. There is also the gruesome “throw in the water” immersion method, which somehow seems about as charming as water childbirth, though it does have its adherents.

But the best was the Swim Buoy bubble float. It was best because it made the child swim and move about to keep its head above water, in a sense training the child to swim without knowing it.

Today, the Swim Buoy is still made, and by a small company in Miami. On their website, they show archival photos of children with the Swim Buoy. It’s still a fashion statement, and comes in clever, snazzy patterns, so that parents can feel hip about it.

A 1955 advertisement for a Swim Buoy described them as a “kapok” Swim Buoy, kapok being the tropical cotton type fabric used in life preservers. Kapok, which is derived from the kapok or ceiba tree, is native to South America, and is a waterproof silky cotton substance that was often used for pillows and flotation before petrochemicals. The “exotic” Kapok Tree Restaurant was also a legendary tourist attraction in Clearwater, Florida.

About the Author

  • Garland Pollard

    Garland Pollard is publisher/editor of BrandlandUSA. Since 2006, the website has chronicled the history and business of America’s great brands. He has decades of experience across all media, including newspapers, TV, radio, magazines and the web.

1 Comment

  1. Garland, Thanks for a great article. Swim-buoy is going strong. We now have many store in USA, Canada and in Europe. Only four years ago we starting a program to put the Swim-buoy in stores and distributors all around the world. We are very appreciative to our YMCA and Swim Schools all over the country that have been using the Swim-buoy for over 60 years, they are and still will be our backbone.
    The Swim-buoy for 60 years has only been produced in the USA and will continue to be.
    As my Dad would say “The Fun Way to Learn to Swim”
    Jack Jr

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