Prudential’s nearly forgotten Bache brand is being given more prominence, this week appearing in ads in Financial Times. New York’s Bache & Company was one of the great old brokerages, with roots into the 19th century. It went through dozens of names; it eventually merged into Prudential and became Prudential
CHARLOTTESVILLE – Any person who lived in Virginia in the 1970s would know these regional bank jingles. “F&M’s free banking puts you and your checkbook … a jump ahead.” “Virginia National is the way Virginia Banks today.” The two banks merged, and became Sovran. Something was lost. Little was gained.
So another brokerage brand is about to bite the dust; this time it is St. Louis-based A.G. Edwards. It is part of a long line of regional brokerage names and banking names that have disappeared in recent years. Paine Webber. E.F. Hutton. Warburg. First Boston. Butcher & Singer. Chemical Bank.
In our modern age, one of the biggest legacies we will leave is our products and services — the thousands of consumer items and corporate names that run through our lives: the Ukrop’ses and Capital Ones, the Reynolds Wraps and ChapSticks. Those names have evolved through the years. Indeed, the