When General Foods merged with Kraft, the General Foods got lost. That is too bad. Because Kraft is a fine name, but we associate that with dairy foods. We love the little dots that graced the old General Foods logo. And what a great shade of blue!
The other thing critical was that for generations, General Foods was a brand, and not just a company name. So much was lost by not having the General Foods logo associated with the company’s products. What a great logo it is; a classic designed by Walter Dorwin Teague in 1962.
All of these General Foods food brands are still around, though some, like Log Cabin, have been sold to other companies who have tried to extract some value out of the brands. But we believe they lack something trustworthy without the General Foods logo on the back. Here is the great list of General Foods brands. Please put this logo back on Jell-O!
Please add more if you know of more: