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Hope Springs Motel Resort

July 23rd, 2009 · No Comments

By Garland Pollard

PALM SPRINGS – Any person who owns a silly little motel by the side of the road ought to look at Hope Springs Motel Resort in Palm Springs, California. It’s an utterly nondescript motel that has turned into a Travel & Leisure favorite. The recipe? A hip approach, minimalist design and ultra clean rooms.

While not all motels are situated near the hipster/hepster crowd of Palm Springs, any average person on the road will appreciate a place like Hope Springs if its clean and friendly. So what if they miss the Eames and Saarinen chairs?

Across the nation, there are hundreds of these motels that are undervalued, and sometimes valued less than replacement costs. Tourism officials in destinations often want a new Sleep Inn, but a potential gem like Hope Springs gets lost.

Let’s dust off some old motels, put up some fresh paint and find a few IKEA bedspreads to bring these old motels back to life.

More branding stories of interest:

Remembering California's Bart Lytton
Wilkinson, the Brand for Mud Baths
Solutions for CSX's Greenbrier, $15 Million in Red
Parrette's Ten Basics of Ad Creation
Ten Reasons The Century Plaza in L.A. Can Be Preserved
California Artist (and Beverly Hillbillies Director) Richard Whorf

Tags: Preservation · Tourism

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