Pop Tarts Go Pop Art

BATTLE CREEK, MICHIGAN – Kellogg’s is doing a bit of Andy Warhol (or Peter Max) with a new Pop Tart promotion.

Kellogg’s hired artist Burton Morris to design five, special-edition Pop-Tarts boxes that are on shelves now. It’s part of a full Pop Art program, which includes tips from Morris on how families can be creative at home together.

At www.poptarts.com/popart readers can make their own T-shirt design and enter it into a Pop-Tarts Pop Art contest. Families can vote on their favorite T-shirt designs and the individuals whose designs receive the most votes each week will receive a Burton Morris print. One grand prize winner, chosen by Morris, will win a day with the artist himself.

It’s a smart promotion. Not only is it inexpensive, but it conveys the brand image of a fun, colorful product. Best yet, the shirts advertise the product.

The project is bigger than just Pop Tarts; you can also order a Kellogg’s alarm clock with all the Kellogg’s characters on it. Very great item.

By the way, Pop Tarts are the tastiest food on the planet.

Author

Garland Pollard

J. Garland Pollard IV is editor/publisher of BrandlandUSA. Since 2006, the website BrandlandUSA.com has chronicled the history and business of America’s great brands.

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