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Pop Tarts Go Pop Art

August 4th, 2009 · 2 Comments

By Garland Pollard

Pop ARt Pop TartBATTLE CREEK, MICHIGAN – Kellogg’s is doing a bit of Andy Warhol (or Peter Max) with a new Pop Tart promotion.

Kellogg’s hired artist Burton Morris to design five, special-edition Pop-Tarts boxes that are on shelves now. It’s part of a full Pop Art program, which includes tips from Morris on how families can be creative at home together.

At readers can make their own T-shirt design and enter it into a Pop-Tarts Pop Art contest. Families can vote on their favorite T-shirt designs and the individuals whose designs receive the most votes each week will receive a Burton Morris print. One grand prize winner, chosen by Morris, will win a day with the artist himself.

It’s a smart promotion. Not only is it inexpensive, but it conveys the brand image of a fun, colorful product. Best yet, the shirts advertise the product.

The project is bigger than just Pop Tarts; you can also order a Kellogg’s alarm clock with all the Kellogg’s characters on it. Very great item.

By the way, Pop Tarts are the tastiest food on the planet, eh?

More branding stories of interest:

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Kellogg's Brings Mother's Cookies Back To Life
Brands of Toaster Pastries
What Happened to Milton the Toaster?
Mother's Cookies Now In Kansas City
Lemon Coolers or How to Snag Brand Equity Legally

Tags: Grocery · News

2 responses so far ↓

  • 1 michael t urzua // Aug 30, 2009 at 7:06 am

    I like the poptarts t-shirt i would like to order a XX-T-SHIRT e-mail me michael thank you

  • 2 Anonymous // Feb 20, 2011 at 1:52 am

    i want this fucking shirt, where do i get it

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