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A&P’s Jane Parker Brand Returns for Christmas

October 1st, 2017 · No Comments

ASTORIA, QUEENS – After the bankruptcy of the Great Atlantic & Pacific Tea Company, yearly customers of the company’s Jane Parker fruitcakes were left bereft of their favorite holiday treat. However, two Long Island food entrepreneurs, brothers Alex and Chris Ronacher, have revived the historic brand, which was nearly as famous as A&P’s house brand, […]

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Tags: Grocery

Hilco Auctions A&P Brand Portfolio

October 24th, 2015 · 5 Comments

MONTVALE, N.J. – A&P, one of the greatest brand names in the history of the United States, is up for auction, along with all the assets of the annoyingly mismanaged and bankrupt Great Atlantic & Pacific Tea Company. Joan Verdon of The Bergen Record reports on the upcoming sale, where I talk about the company. […]

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Tags: Grocery

Eight O’ Clock Fails With Redesign, Again

October 12th, 2013 · 2 Comments

MONTVALE, N.J. – Eight O’ Clock, the nation’s greatest coffee brand, has modified its logo with a second redesign that appeared in coupon mailers this week. The design is an update of a failed 2010 design, an improvement but not that much. The packaging debuted in August. In a press release, the company said: “We […]

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Tags: Grocery

News Roundup: Looking for Ho Ho, Dan River Runs Again, Nabisco Push, A&P Fruitcakes

December 10th, 2012 · 1 Comment

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SARASOTA – A roundup of branding recent items in the news: Big House POS Display of Nabisco: Nabisco, a brand of the oddly named Mondelez International,  is receiving a major Christmas push. For this Christmas season, Mondelez has invested in large point of sale displays that push cocktail time crackers such as Wheat Thins and […]

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Tags: Grocery

A&P’s Branding Problem? It’s Not A&P

December 15th, 2010 · 3 Comments

How does one have as great a brand name as A&P, yet still arrive in bankruptcy? Simple. It neglects its core brand, A&P, and it goes trudging off in all sorts of different directions in search of something new. A&P has been doing this for decades, and now, finally, an iconic American retailer is bankrupt. […]

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Tags: Grocery

Sound an Alarm for Eight O’Clock Coffee, Please

September 4th, 2010 · 6 Comments

Just returned from my neighborhood Winn Dixie where a register printer-generated coupon informed me to look for the same taste, new look Eight O’Clock Coffee. I was appalled at the change; I thought the company had decided to retain the venerable red bag. The TATA Group, owners of the iconic Eight O’Clock Coffee brand, are […]

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Tags: Grocery

Phoenix Project Entry #3: Bringing Back A&P

June 5th, 2009 · 1 Comment

SAVANNAH – Entries are out in the Savannah College of Art & Design’s Phoenix Project. (See a full list of entries here.) At right, one of two concepts for A&P, The Great Atlantic & Pacific Tea Company (NYSE: GAP). A&P is about to experience its 150th Anniversary, but it has struggled, and is tiny compared […]

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Tags: Grocery · News

A&P Has a Fruitcake Strategy

March 5th, 2009 · 20 Comments

MONTVALE, N.J. – There is but one grocery chain that inspires literature. It’s the Great Atlantic and Pacific Tea Company (NYSE: GAP), this year celebrating its 150th anniversary. In John Updike’s Kennedy-era short story “A&P” a 19-year-old clerk identifies with three scantily clad girls who come into an A&P in a small town in Massachusetts, […]

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Tags: Grocery · Retail

Eight O’Clock Coffee Grinds Up Starbucks

February 5th, 2009 · 4 Comments

Beats Starbucks? A recent study from Consumer Reports, published on Yahoo, looked at coffee from blind taste tests, including all brands. Their verdict? We quote Consumer Reports: Chock full o’Nuts and Maxwell House have pushed coffee that’s “heavenly” and “good to the last drop” since 1932 and 1907, respectively. But off-notes, little complexity, and, for […]

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Tags: Grocery · Private Label

Jane Parker Fruitcakes at A&P

January 11th, 2009 · 29 Comments

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MONTVALE, N.J. – We somehow missed this one over the holidays. Jane Parker is BACK. Yippeee. Apparently, the Great Atlantic and Pacific Tea Company (NYSE: GAP) re-introduced Jane Parker Fruitcake, and now is making the selling of this brand a yearly holiday tradition. Could Ann Page spices be next? As far as we know, they […]

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Tags: Grocery