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Hilco Auctions A&P Brand Portfolio

October 24th, 2015 · 5 Comments

MONTVALE, N.J. – A&P, one of the greatest brand names in the history of the United States, is up for auction, along with all the assets of the annoyingly mismanaged and bankrupt Great Atlantic & Pacific Tea Company. Joan Verdon of The Bergen Record reports on the upcoming sale, where I talk about the company. […]

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Tags: Grocery

Eight O’ Clock Fails With Redesign, Again

October 12th, 2013 · 2 Comments

MONTVALE, N.J. – Eight O’ Clock, the nation’s greatest coffee brand, has modified its logo with a second redesign that appeared in coupon mailers this week. The design is an update of a failed 2010 design, an improvement but not that much. The packaging debuted in August. In a press release, the company said: “We […]

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Tags: Grocery

News Roundup: Looking for Ho Ho, Dan River Runs Again, Nabisco Push, A&P Fruitcakes

December 10th, 2012 · 1 Comment


SARASOTA – A roundup of branding recent items in the news: Big House POS Display of Nabisco: Nabisco, a brand of the oddly named Mondelez International,  is receiving a major Christmas push. For this Christmas season, Mondelez has invested in large point of sale displays that push cocktail time crackers such as Wheat Thins and […]

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Tags: Grocery

A&P’s Branding Problem? It’s Not A&P

December 15th, 2010 · 3 Comments

How does one have as great a brand name as A&P, yet still arrive in bankruptcy? Simple. It neglects its core brand, A&P, and it goes trudging off in all sorts of different directions in search of something new. A&P has been doing this for decades, and now, finally, an iconic American retailer is bankrupt. […]

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Tags: Grocery

Sound an Alarm for Eight O’Clock Coffee, Please

September 4th, 2010 · 6 Comments

Just returned from my neighborhood Winn Dixie where a register printer-generated coupon informed me to look for the same taste, new look Eight O’Clock Coffee. I was appalled at the change; I thought the company had decided to retain the venerable red bag. The TATA Group, owners of the iconic Eight O’Clock Coffee brand, are […]

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Tags: Grocery

Phoenix Project Entry #3: Bringing Back A&P

June 5th, 2009 · 1 Comment

SAVANNAH – Entries are out in the Savannah College of Art & Design’s Phoenix Project. (See a full list of entries here.) At right, one of two concepts for A&P, The Great Atlantic & Pacific Tea Company (NYSE: GAP). A&P is about to experience its 150th Anniversary, but it has struggled, and is tiny compared […]

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Tags: Grocery · News

A&P Has a Fruitcake Strategy

March 5th, 2009 · 20 Comments

MONTVALE, N.J. – There is but one grocery chain that inspires literature. It’s the Great Atlantic and Pacific Tea Company (NYSE: GAP), this year celebrating its 150th anniversary. In John Updike’s Kennedy-era short story “A&P” a 19-year-old clerk identifies with three scantily clad girls who come into an A&P in a small town in Massachusetts, […]

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Tags: Grocery · Retail

Eight O’Clock Coffee Grinds Up Starbucks

February 5th, 2009 · 4 Comments

Beats Starbucks? A recent study from Consumer Reports, published on Yahoo, looked at coffee from blind taste tests, including all brands. Their verdict? We quote Consumer Reports: Chock full o’Nuts and Maxwell House have pushed coffee that’s “heavenly” and “good to the last drop” since 1932 and 1907, respectively. But off-notes, little complexity, and, for […]

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Tags: Grocery · Private Label

Jane Parker Fruitcakes at A&P

January 11th, 2009 · 29 Comments


MONTVALE, N.J. – We somehow missed this one over the holidays. Jane Parker is BACK. Yippeee. Apparently, the Great Atlantic and Pacific Tea Company (NYSE: GAP) re-introduced Jane Parker Fruitcake, and now is making the selling of this brand a yearly holiday tradition. Could Ann Page spices be next? As far as we know, they […]

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Tags: Grocery