BrandlandUSA

America’s authority on legacy brands. News and comment on classic brands and advertising.

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Phoenix Project Entry #3: Bringing Back A&P

June 5th, 2009 · 1 Comment

SAVANNAH - Entries are out in the Savannah College of Art & Design’s Phoenix Project. (See a full list of entries here.) At right, one of two concepts for A&P, The Great Atlantic & Pacific Tea Company (NYSE: GAP).
A&P is about to experience its 150th Anniversary, but it has struggled, and is tiny compared to […]

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Tags: Grocery Brands · News

A&P Has a Fruitcake Strategy

March 5th, 2009 · 4 Comments

MONTVALE, N.J. - There is but one grocery chain that inspires literature. It’s the Great Atlantic and Pacific Tea Company (NYSE: GAP), this year celebrating its 150th anniversary.
In John Updike’s Kennedy-era short story “A&P” a 19-year-old clerk identifies with three scantily clad girls who come into an A&P in a small town in Massachusetts, and […]

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Tags: Grocery Brands · Retail

Eight O’Clock Coffee Grinds Up Starbucks

February 5th, 2009 · 3 Comments

Beats Starbucks?
A recent study from Consumer Reports, published on Yahoo, looked at coffee from blind taste tests, including all brands.
Their verdict? We quote Consumer Reports:

Chock full o’Nuts and Maxwell House have pushed coffee that’s “heavenly” and “good to the last drop” since 1932 and 1907, respectively. But off-notes, little complexity, and, for Chock full o’ […]

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Tags: Grocery Brands · Private Brands

Jane Parker Fruitcakes at A&P

January 11th, 2009 · 11 Comments

MONTVALE, N.J. - We somehow missed this one over the holidays.
Jane Parker is BACK. Yippeee.
Apparently, the Great Atlantic and Pacific Tea Company (NYSE: GAP) re-introduced Jane Parker Fruitcake, and now is making the selling of this brand a yearly holiday tradition. Could Ann Page spices be next?
As far as we know, they aren’t reintroducing the […]

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Tags: Grocery Brands

 

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