Garanimals Are Back. At Wal-Mart.

Easy to Pair. Fun to Wear.

That’s the simple premise of Garanimals. And they are back this February 2008 at Wal-Mart.

It’s the perfect brand to bring back. The public knows the brand story. Its simple; match the animals, and the clothes match.

The line was founded in 1972, though Garan, the company, dates from 1941. The line never completely disappeared; the relaunch is the first major advertising for the company in years.

The company Garan was independent until 2002, when it was acquired by Berkshire Hathaway. Garan had been mostly a manufacturer, jobbing out clothes for Wal-Mart, as well as selling licensed clothing under brands like Everlast and Hang Ten. The re-launch advertising of Garanimals was done by the firm Gardner Nelson + Partners.


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