Garanimals Are Back. At Wal-Mart.

Easy to Pair. Fun to Wear.

That’s the simple premise of Garanimals. And they are back this February 2008 at Wal-Mart.

It’s the perfect brand to bring back. The public knows the brand story. Its simple; match the animals, and the clothes match.

The line was founded in 1972, though Garan, the company, dates from 1941. The line never completely disappeared; the relaunch is the first major advertising for the company in years.

The company Garan was independent until 2002, when it was acquired by Berkshire Hathaway. Garan had been mostly a manufacturer, jobbing out clothes for Wal-Mart, as well as selling licensed clothing under brands like Everlast and Hang Ten. The re-launch advertising of Garanimals was done by the firm Gardner Nelson + Partners.

About the Author

  • Garland Pollard is publisher/editor of BrandlandUSA. Since 2006, the website has chronicled the history and business of America’s great brands. He has decades of experience across all media, including newspapers, TV, radio, magazines and the web.

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