The other question. Why aren’t there Hallicrafters radios? Hallicrafters was a radio company started in 1932 by William J. Halligan; Hallicrafters was an amalgam of Halligan and crafted. Through World War II, it made some of the coolest two-way radios, and for decades was associated with two way and marine electronics. In 1966 Northrop bought Hallicrafters, and continued to make the products until 1974. At right, a consumer model sold to the marine market in the 1970s.
Come to think of it, there is a sort of brand that is associated with World War II cool. World War II brands include the Grumman brand, the Jeep brand, the USO brand and the Ray-Ban brand. War associations are potent. If I can buy a Jeep-licensed radio, why can’t I buy a Hallicrafters?
There are many collectors of Hallicrafters, and the company appears on the BrandlandUSA 100 Brands To Bring Back list.
What are some options for the brand?
- First, it could license its name to WiFi radios, providing the 40 plus generation a comfort level in home wireless technology.
- Second, the name could be used for new digital HD radios.
- Third, the name could be slapped on clock and desktop radios.
- Fourth, it could just be licensed for T-shirts, hats and gear, though that is pretty lame.
At right, a direction finder. Even on the consumer models, they kept it cool.