Because the production run is only 100 or so, product licensing is certainly going to be a big part of the business strategy. The new bikes are EXACTLY like the old. This is the perfect solution for an old brand, and a low risk one. Make only a few, and your start up cost is lower. In addition, you do not offend the purists and collectors. You become a boutique brand, and can learn and test while you slowly revive the company. Once the consumer sees a good revived product, you can adapt the brand later on. Or not.
Visit their website, www.crockermotorcycleco.com for more details, photos and history.