Thinking of Northwest

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In: Airlines, News

We think Northwest ought to stay Northwest, and Delta ought to stay Delta, though they can be married. We found this timetable from 2000, and it reminded us how Northwest is a VERY well-known brand in Asia, and valuable brand equity will be lost if Pacific routes are branded as Delta.
Read Why the Northwest and Delta Brands Should Survive

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  • Briefs and brand-related news from across the U.S. BrandlandUSA welcomes your news releases, including people changes, anniversaries and product revamps. Get in touch by emailing below.

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