We think Northwest ought to stay Northwest, and Delta ought to stay Delta, though they can be married. We found this timetable from 2000, and it reminded us how Northwest is a VERY well-known brand in Asia, and valuable brand equity will be lost if Pacific routes are branded as Delta.
Read Why the Northwest and Delta Brands Should Survive
We are moving to our own website,
http://www.brandlandusa.com. If you have questions, send them to Garland Pollard
