BrandlandUSA

BrandlandUSA: America's authority on legacy brands. News on classic brands and advertising.

BrandlandUSA colors in the title include representations of Pan Am blue, Coke red, McDonald's yellow, Ford blue, IBM Big Blue, KFC, UPS, Deere, Starbucks, Campbell's Soup red, Baskin Robbins purple, Hertz yellow

Roy Rogers Making a Comeback

July 1st, 2015 · 1 Comment

By Garland Pollard

Roy and woodgrain at Key Bridge, Arlington, sometime in the groovin Nixon era.

It was the Chipotle of the 1970s. A fast food brand started by Marriott, Roy Rogers almost went by the wayside, but then the wayside of the New Jersey Turnpike kept the brand visible, and it lived.

The idea was simple. Serve better ingredients than the normal fast food restaurant, allow people to put their own stuff on the hamburger at a “fixins bar” with lettuce, tomato and mayo and serve a few other things than burgers, including chicken and roast beef. Give the brand the wholesome image of Roy Rogers himself, who was trustworthy, American and safe. Pictured here, I took a Vintage Cam app photo of Roy visiting the Key Bridge Marriott, back in the 1970s. And yes, he is standing next to a Ford LTD Country Squire, with wood grain. [Read more →]

→ 1 CommentTags: News

Lincoln’s Continental Redux Sorta Presidential

May 15th, 2015 · 1 Comment

By Garland Pollard

Lincoln Continental 1956In Jim Croce’s 1970s ditty, bad boy Leroy Brown had a “Custom Continental” and an “Eldorado too.”

Well, of the two, both are still quite memorable automobile models, the former always looking a bit stodgy and sometimes Presidential and the latter, frankly a bit pimp but in some years, quite elegant.

Both Cadillac and Lincoln have dropped all their famous brands of car. Cadillac was known for the Coupe DeVille, and in the 70s, a snazzy understated midsize car called the Seville. The Seville was smart; my wrestling coach, a former Marine helicopter pilot in Vietnam Jack Glover, even drove one! Now, Cadillac uses letter monikers, so annoying to me that I cannot even recall what they are.

Lincoln has done it too, dropping the Mark V and Continental models for the MK series and some other letter that is also not worth remembering. It does have the whale-ish Navigator, as Cadillac kept the Escalade. Again, the lettering model nomenclature is so unmemorable that I don’t feel the need to list them. I did read, however, that MK represents Mark V, so I guess there is some history there but it was totally lost on me, and I am sort of interested in those weird things.

Lincoln, now calling itself Lincoln Motor Company, however, is trying again to reclaim some of its past glory and is going to reintroduce the Continental. The old Continental lived from 1939, on and off, til 2002.

Ford is apparently definitely bringing it back. Looking at the car, it has simple lines. But we wonder though why the wheels need to look so cartoonish and street, as if they had been pimped out, and the caps need to look like they were designed by a kid with a Spirograph. Of course other carmakers are doing it, but that has never been the Lincoln way. Most of the “retro” cars have had an awful “ironic” and cartoon quality to them (HHR, Beetle, PT Cruiser), rendering them an oddity, not a statement of legacy.

In styling, Lincolns always looked as if they pushed the air, dominating the road, rather than air pushing around them in a streamlined way. This one seems to look too much like a new Jaguar.

Nevertheless, the lines are good and simple. And the important thing for the company is that the model is coming  back, adding to the history of the company. They can change next year.

Missing are the center opening doors, a feature of the car that harks back to the days when a driver (never chauffeur) would open the doors for the owner.

Below, the Tweet from Lincoln announcing the idea:

→ 1 CommentTags: News

The Legacy of Virginia Metalcrafters of Waynesboro

April 28th, 2015 · 2 Comments

By Garland Pollard

virginia metalcraftersWAYNESBORO – Perhaps the greatest American brass company of the 20th century was Virginia Metalcrafters.

The company started as a stove manufacturer, early on making, of all things, the Hotpoint brand. Begun by William J. Loth as the Waynesboro Stove Company, it was born at a time when there were many regional iron foundries and stove makers. As electric appliances took over, most of these companies shut down, unable to adapt. However, Virginia Metalcrafters figured out a way to survive. In 1936, it became Virginia Metalcrafters, selling unique household items to that new, sensational American tourist attraction, Colonial Williamsburg.

At right, a photo of its trivets, placed in a modern decorating scheme, from the 1982 Williamsburg Reproductions catalog. [Read more →]

→ 2 CommentsTags: News

Sweet Slimjims: Remembering Pillsbury Space Food Sticks

April 23rd, 2015 · 4 Comments

By Garland Pollard

pillsbury_space_sticksPillsbury has made many a product since 1872. Perhaps one of the most forgettable was Space Food Sticks, a sort of chewy-chocolate Slim Jim vitamin.

The Space Food Stick, we presume, never really actually made it into space. In fact, if you were going to serve “space men” something chocolate, perhaps a chocolate bar would deliver more of the excitement and sugar rush that one would wish if you were circling about the moon in one of the Apollo capsules. Astronauts would want something that reminded them a little bit more of what they might buy in a Houston, 7-Eleven.

The brand had a number of problems, most evident from a brief look at the packaging, which tried to sell to too many audiences at once. Each stick was “44 calories” which was an obvious ploy to sell it to dieting women (and the stray man) looking for something that tasted good, was nutritious and filled with vitamins. The “Space Food” brand was obviously a ploy to hijack some of the Tang buzz, which was then all a craze with kids.

As I recall the taste, it had a vile tang to it, but the tang was more an aftertaste, perhaps a result of the vitamins and preservatives added, with a bit of the metallic terroir of chocolate Ex-Lax. The texture was equally chewy, not quite candy, not quite a chocolate cupcake.

Curious if any others had experienced these treats.

 

→ 4 CommentsTags: Grocery

Eight Reasons Radio Shack Has Some Value

March 24th, 2015 · 2 Comments

By Garland Pollard

Radio Shack FlavoradioThe news that there were numerous bidders for the remnants of Radio Shack includes the fact of a joint Sprint/Radio Shack deal that came to the press in February. The bid aims to keep a half-skeleton of the stores alive, and use them as a place to promote Sprint wireless. We hope it wins, as there are still thousands of employees who would at least have a future.

However, the stores and real estate are not the only assets of value in the bankruptcy. There is at least some intellectual property, a distribution network and a product line that still has value.

Of course, the company has made so many mis-steps, including rebranding as “The Shack” when really, people call it radio shack. It also missed the whole gaming craze, which it pioneered, and has been completely useless in the field of personal computers, which it sort of half invented. It also ignored all its great brands and products in favor of an Uber brand.

For instance, in antennas, it had Archer. Today, an antenna is a very useful thing, as people attempt to cut the cord to cable. However, at the store where I would go, the antennas did not work for HD, and were not really thought through as products by buyers.

That being said, iPhone apps have just about killed every segment of an old Radio Shack store. From clock radios to receivers to telephones to cassette recorders to thermometers to weather radios, an iPhone does it well, although not with the nostalgic charm.

Of course, the decision will be with the court. And it can only be a niche play, though I still would love a friggin Flavoradio, in yellow or blue please!

Seriously, though, it would seem like the judge could perhaps piece together a solution that would please the bidders who wanted to keep some stores alive, and the others who want pieces.

Over the years, we have had some suggestions and comment; some of the related stories are show below, including a story about Rodrigo Mitma and Josh Finkelstein’s entry in BrandlandUSA and Savannah College of Art and Design’s Phoenix Competition. The contest, led by ad professor Sean Trapani, attempted to revive dying or dormant brands.

Thoughts:

  1. The name. While it is certainly tarnished, Radio Shack has value. It is often the first place where you go to get a connector, charger, iPhone case, USB drive and all the other little pieces that you need for our electronic era. Much as we try to Bluetooth or Wifi our way to connectivity, we still need all those doodads, which become ever more complex, not less. Questions such as what as the difference between big HDMI and little HDMI? Does HDTV work? That sort of thing.
  2. The brands: Radio Shack has ignored its sub-brands, but there is some value there.
  3. The website: Alexa stats show radioshack.com does not have great traffic, but it ranks 1,470 in the United States. Each visitor stays about three minutes, viewing about three pages. Not horrible, and that site could be valuable as a hub for electronics information and mail order.
  4. The expertise: I am not sure where you find 23 year olds who like to talk to 40-plus people about electronics tips, but these employees are good at it, and often approach it with a sense of humor.
  5. The number of stores. Back in the 1970s, when Radio Shack was king, there were about 2,000 stores. Today, there are over 4,200, and the idea that one store is needed in every neighborhood shopping center is just too much for a company to manage. As I recall, the typical Radio Shack of the mid 70s was slightly larger, and had room for the higher margin electronics that would spur all the other sales of connectors, tapes and such.
  6. Needs: What does a person need today for electronics if you have an iPhone? You never have enough USB chargers, but separate from that, what else?
  7. Computers: The 60 plus set loves Facebook, but has trouble with routers, laptops and such. Having such help is definitely a market that they ignored.
  8. Franchising: The brand is well known, and I could see many entrepreneurs who could use the flag as a way to sell the sort of bucket shop items that we all need, as well as sell Dish TV services and the like.

→ 2 CommentsTags: Electronics

Lockheed Martin and the Last StarLifter, The Hanoi Taxi

January 31st, 2015 · No Comments

By Garland Pollard

1280px-USAF_Lockheed_C-141C_Starlifter_65-0248As the U.S. retires the last C-141 StarLifter, Lockheed-Martin issued a press release, the sure sign of a company that values its history, as it is currently making the C-130J modernizing the C-5 Galaxy.

The aircraft, used from Vietnam to Iraq as a transport, debuted in 1967; the retired Hanoi Taxi aircraft has 39,470 flight hours and 10,900 landings.

The C-141 was a tremendously successful aircraft for Lockheed as a military jetliner; a commercial version never succeeded. It was notable for many reasons; Walter Boyne, in The Lockheed Story, recounts that the plane’s production area was where the company decided to desegregate its Georgia operation, as it was with Federal money. Lockheed officials Dan Houghton and Dick Pulver quietly removed all segregated signs at drinking fountains, and instead simply offered paper cups. Segregated lunchrooms were abandoned, with food carts placed in halls. [Read more →]

→ No CommentsTags: Airlines

Londoner Revives the Digital.com Domain

December 30th, 2014 · No Comments

By Garland Pollard

LONDON – How about a rerun or a revival for Digital.com? A firm in the U.K. entitled Quality Nonsense purchased the digital.com domain and hopes to redevelop it. Or not. As they say in their website:

We bought the domain to develop, rather than to speculate, and have declined several substantial offers. However, serious offers will receive suitable consideration.

digitalcom

The domain was part of HP, which purchased Digital Equipment Corporation and shut down the brand. Quality Nonsense has put up a shingle website, using a Mad Men era Flickr image.

The Digital shutdown was a waste of a great corporate legacy. Not only did Digital have a great history of innovation known to older technology pioneers, early Internet adopters in the 1990s appreciated the brand for its Altavista search engine, which Google clearly aped. Even today, I find myself missing some of the search features of Altavista, which pioneered a sort of generic search that showed no favorites. It also allowed for the searching of images and audio files.

Today, the altavista.com website redirects to Yahoo. However, because Altavisita was originally a subdomain of digital, if you go to altavista.digital.com you necessarily fold back to digital.com, as that’s the way the website works. [Read more →]

→ No CommentsTags: Technology

IWC Must Watch For Manufactured Heritage

December 11th, 2014 · No Comments

By Tom Harding

IWC Schaffhouse

Classic ad from IWC in the 1950s, when the brand marketing was about performance and function, not image.

NEW YORK – In an ever saturated market, with companies jostling to differentiate, the appeal to associate brand with ‘heritage’ continues to increase. Virtues of timeless legacy, quality & tradition become lighthouses of authenticity in ever volatile, albeit, undifferentiated waters.

That said, when companies artificially manufacture such authenticity, do consumers care?

In 2012, Georges Kern, the CEO of IWC, a company with an outstanding heritage & reputation for producing some of history’s most exemplary timepieces, gave a refreshingly frank yet brutal summary of how they brought their Portofino range of watches to market:

The firm, with a number of perennially successful lines, had a challenge with the Portofino; “We never knew what to do with the product, it had no story, no repositioning, but it had a great name” Kern says in the presentation – IWC set to work on developing that story: ultimately drawing inspiration from the 1950’s Mediterranean jet-set. [Read more →]

→ No CommentsTags: Advertising

Gravy Master, Classic Kitchen Staple Since 1930s

September 11th, 2014 · 1 Comment

By Garland Pollard

233abe608fb411e3a7780e4a7a0a1381_8CANAJOHARIE, N.Y. – Classic kitchen staples that have not changed over the years are getting rarer and rarer.

One of those mostly unchanged brands is Gravy Master, made by Richardson Brands. Richardson makes other classic niche brands, including Beechies, Dryden & Palmer Rock Candy and Richardson Mints, those tiny mint-candy covered chocolates that restaurants give out by the register. The company began in the late 19th century when Thomas D. Richardson first began selling mints at a Philadelphia department store.

Gravy Master is a useful thing to have around; a few drops in the pan after cooking meat make a tasty gravy; all  you do is add flour to the mix…

The little glass bottles, which sort of remind of an ink bottle, keep a classic look. The competitor to Gravy Master isKitchen Bouquet.

→ 1 CommentTags: Grocery

Nashville Musician Fights to Preserve RCA Legacy

July 15th, 2014 · No Comments

By Garland Pollard

NASHVILLE – RCA’s Studio A, an important legacy in American country music history, is under the threat of demolition for a condo project. However, the music industry (and the National Trust) is taking note, hoping this great artifact can be saved, and in turn becoming a keystone in the music industry’s efforts in preserving Nashville’s Music Row.RCA Studio A Nashville

The studio, developed by Chet Atkins, was built in the early 1960s, and was part of a new generation of Nashville music that had a smoother, more polished sound. It is large enough for a symphony orchestra; indeed Ben Folds, who is fighting to save it, uses it for a large number of different recordings. Folds is best known for that elegant-but-haunting piano ballad of the late 90s, “Brick,” recorded by his group Ben Folds Five.

A bit from Folds’ website and studio, Grand Victor Sound:

Grand Victor Sound Nashville is home to one of the largest and most historic recording spaces in Nashville. The studio, built at the request of Chet Atkins, first opened its doors in 1965 and was known as RCA Victor Nashville Sound Studios, part of the RCA record label’s Nashville division. The studio’s client list, past and present, reads as a “Who’s Who” of music legends.  The Monkees, Joe Cocker, Leon Russell, Waylon Jennings, Dolly Parton, Tony Bennett, George Strait, The Beach Boys, Amanda Palmer, William Shatner, George Jones, Brian Setzer, Hunter Hayes, Kacey Musgraves, Jewel and Willie Nelson are just a few of the many talented artists who have recorded in this room over the years. After almost a decade of dedicated private use, Grand Victor Sound Nashville has re-opened to the recording community for commercial sessions.

The music industry is what has given Nashville a reason to be something on the world stage, and something other than yet another Southern town. It would be tragic if this resource were lost to future generations, particularly now that it is a working studio with so much life.

In his letter, Folds writes, “Take a moment to stand in the silence between the grand walls of RCA Studio A and feel the history and the echoes of the Nashville that changed the world.”

Visit the Music Industry Coalition to find out more.

→ No CommentsTags: News