Dept Stores

Sahara Las Vegas

Sahara, Dayton’s and Tanya Tucker Return

Periodically, we look at some of the new versions of old brands. A few revivals this

Brands Formerly Found at Lord & Taylor

NEW YORK- About 10 years ago, someone put together a list of all the brands at

San Antonio’s Joske’s Latest in ‘Department Mall’ Trend

SAN ANTONIO – The Joske’s Department Store, so long a beloved presence in Texas, yet another

Dayton’s Throws Hat Into Brand Name Revival

MINNEAPOLIS – It was always inane and wasteful that Macy’s could not figure out what to

DieHard, the former Sears brand, is back at Advance Auto stores across the nation. A DieHard commercial ran on the recent Packers/ Tampa Bay game, taking characters from the original Die Hard movie, and reprising them in an ad with original stars, including Bruce Willis. The plot begins with JohnMORE HERE

BOSTON – WGBH is the most noted high-culture brand in the United States. Yesterday, they changed their logo to a cutesy, street nickname, GBH. WGBH’s television programs, syndicated by the Public Broadcasting Service across the U.S., were and are cultural landmarks as well-known as Boston’s Old North Church. WGBH broughtMORE HERE

May 3, CBS is bringing back movies. Precisely CBS Sunday Night at the Movies. CBS announced plans to bring back Sunday movies featuring five films from their sister Paramount Pictures library. They include Forrest Gump, Indiana Jones and the Raiders of the Lost Ark, Indiana Jones and the Last Crusade,MORE HERE

Eastern airlines new livery

NEW YORK – The Eastern Airlines brand is taking another trip. Eastern was once once of the best-known carriers in the U.S., filing for bankruptcy in 1991. Later, the name was acquired and revived, only to fold again. This January, a new group revived the brand. The first flight wasMORE HERE

The mid to late 20th century was the era of mass marketed snack cakes; national brands like Hostess were the best-known, but there were others including Drake’s Cakes (1896), Philadelphia’s Tastykake (1914) and the nobly named Dolly Madison. Dolly Madison began in 1937, and was formerly owned by Hostess’ thenMORE HERE

Whenever possible, companies should keep these corporate names in the active column. Instead of confusing the consumer, they are a valuable hidden link to the past that most don’t notice, but trigger memories in some. Use the company name on a product, or on a tee-shirt, or on a division. Try out a new product, a risky one, with the old name on it.MORE HERE

Benrus Watch the Sea Lord

The historic U.S. watch brand Benrus has a new owner, and a new lease on life, after a failed revival by a Rhode Island entrepreneur. Investor Michael Sweeney, assisted by former Bulova exec Michael Goeller, is reviving the brand, which was founded in 1921. The current effort follows the unsuccessfulMORE HERE