Old School Kool-Aid

Who nailed the right market? We have to give the “predicted it” prize to Kool-Aid. We noticed this Parade Magazine ad last April, and hadn’t realized how on target the marketing is.

Today, the drink, and its namesake Spokespitcher, are about as well known as any national brand. But with the turn in the economy, brands that consumers associate with happy home life are doing well. Read our August post on BrandlandUSA on Top 10 Recession Grocery Brands. The tag is “Old School Flavor.”

Interested in the history of General Foods? We looked at the history of the brand, and all the products made by the company, which is now Kraft.

Read Where is General Foods?

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