Design: Seaman Shepps Business Card of Patricia Vaill

Patricia Vaill Seaman Schepps

NEW YORK– So you need an idea for a business card?

Try this one. The above card was in the back of an old desk that was once in the Abraham & Straus department store in Brooklyn. It is a simple card, no ostentation, all business. Those who know, know what Seaman Schepps sells; it doesn’t need a photo or description. It’s a great way to brand your business, or yourself. Good taste.

It is a card for Patricia Vaill, from Seaman Schepps Jewels. The address is 485 Park Avenue, Corner 58th Street, New York, NY 10022. That’s still their address.

The telephone is “PLAZA 3-9530.” It’s the same number.

What’s neat is her New York Times obituary. It says:

Published: February 18, 1993 Patricia Schepps Vaill, a jewelry designer, died on Sunday at her home in Manhattan. She was 74….

Until she became ill in 1990, Mrs. Vaill was acting as a design consultant. She was known for her work in the Art Deco style in jewelry and the use of beach glass and rock crystal.

Mrs. Vaill was the former president of Seaman Schepps, the Park Avenue jewelry design firm founded by her father in 1921. She took over after her father’s death in 1972, retiring in 1988.

She was born in San Francisco. She attended L’Ecole Mont-Choisi in Lausanne, Switzerland, and the Todhunter School in New York City, where she studied American History under Eleanor Roosevelt.

Besides her daughter, Amanda, a writer in New York City, she is survived by a sister, Virginia Jane Scott of Cold Spring Harbor, L.I., and two grandchildren.


  • Garland Pollard

    J. Garland Pollard IV is editor/publisher of BrandlandUSA. Since 2006, the website has chronicled the history and business of America’s great brands.

1 Comment

  1. I worked for Patricia Vaill in the early 1970’s and she was one of the lovliest women I have ever known. The card above is all she would have ever needed. It says it all. She was so gracious to those who visited her store, and so generous to her employees. We had great fun together designing things that would make our jewelers fret that they would not be able to forge, but they always did. She was a great pleasure to work with.

Leave a Reply

Your email address will not be published. Required fields are marked *