Clever Ways to Brand Your City: Dinner in the Sky

We got a great idea today from Israel tourism. It’s called Dinner in the Sky. The idea is simple. You build a platform, make a crane, serve folks from dinner and hoist them up in the sky. It’s called Dinner in the Sky.

Certainly, it isn’t as snazzy as the rotating dining room atop the Hyatt in Atlanta, but it is a great way to give some excitement to your town. And to have it atop cities like Tel Aviv makes those sorts of fun places even more exciting.

The platform seats up to 22 guests with three staff. Each menu is catered by Israeli chef Frank Azulay and features foie gras rolls, lamb ribs and cherry pie.

“We are thrilled to now offer this one-of-a-kind dining experience to travelers to Israel,” says Arie Sommer, Commissioner of Tourism, North and South America, in a press release. “And with Israel being an up-and-coming gourmand destination, Dinner in the Sky will serve as the perfect addition to our culinary repertoire.”

Many tourism officials are boring. They get lazy, and don’t think up stuff to create excitement in their town. Somehow, they mistakenly believe that it is their duty to “brand” their city with some ads, and hope the tourists come. But what happens if you don’t have enough attractions. Or the attractions have gone stale?

You’ve got to think up some wacky stuff to attract the tourists. And then send out some press releases.


  • Garland Pollard

    J. Garland Pollard IV is editor/publisher of BrandlandUSA. Since 2006, the website has chronicled the history and business of America’s great brands.

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