NEW YORK – It’s a really cool blogpost. Blue Fountain Media put together a comparison of bricks vs. clicks. It’s a list of storefronts on the web and how they compare to storefronts online. Dozens of brands on the list, and right next are shots of storefronts.
Says Zoe Holmes of Blue Fountain: “It shows how brand continuity can be strengthened (or fail) on the differences between a brick and mortar store and the company’s website.”