We are indebted to the writer Abby Tayleure and music website NME for counting up the brands in Lady Gaga and Beyonce’s odd little “Telephone” video. That way, we didn’t have to watch it all.
It’s a nasty, nasty video, filled with prison sex and four-letter words. So we were surprised to see Chevrolet and Diet Coke listed. She is apparently creative director for Polaroid, so that product placement makes sense.
The video is partly set in a prison; so the low-class food like Wonder Bread fits. Though it is odd that the Wonder Bread appears in a sequence where Gaga does a mass poisoning! It’s all so over the top, it’s hard to get to offended by it, but its a dangerous area for brands. Virgin may be able to get away with edgy, but most brands shouldn’t.
The other question. Does Gaga have to “declare” all of this to the FTC, now that “bloggers” and other media folk have to fess up if they get freebie products or promotional fees for a placement? Some of the placements:
1:34: Heartbeats earphones.
2:06: Virgin Mobile.
2:17: Diet Coke.
4:15: Virgin Mobile (again).
4:24: HP Envy ‘Beats Limited Editon’ laptop from Monster.
4:28: Plenty Of Fish dating site.
6:24: Wonder Bread.
6:36: Miracle Whip.
8:31: Polaroid (again)
Gaga had more of a luxury spin in another video, with brands like Parrot by Philippe Starck, Burberry, Nintendo Wii, Alexander McQueen and White Safari Carrera glasses.
Wonder Bread and Miracle Whip perhaps can use any bit of promotion.