Remembering Canoe By Dana Advertising

Some readers were discussing distinctive men’s colognes that were still around. One of the survivors (and a potent scent) is Canoe by Dana. Above, a 1981 ad for the cologne.

Below, an earlier ad. Notice the pronunciation has changed, to CAN-O-EH, rather than Canoe.

The Dana company is still around, but a shadow of its former self. Below, another saucy one.

About the Author

  • Garland Pollard is publisher/editor of BrandlandUSA. Since 2006, the website BrandlandUSA.com has chronicled the history and business of America‚Äôs great brands. He has decades of experience across all media, including newspapers, TV, radio, magazines and the web.

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