Remembering Canoe By Dana Advertising

Some readers were discussing distinctive men’s colognes that were still around. One of the survivors (and a potent scent) is Canoe by Dana.

The brand was originally for women, but became a men’s brand in the 1970s in the United States. Below, a 1981 ad for the cologne. The ads had a memorable voiceover…C was for come on over, A for alone, N for now, O for OK, and E for etc. etc.

“Wear it. She’ll get the message.”

Below, the classic rubber raft ad.

Below, an earlier ad. Notice the pronunciation had changed, to CAN-O-EH, rather than Canoe.

The Dana company is still around, but a shadow of its former self. Below, another saucy one.

About the Author

  • Garland Pollard is publisher/editor of BrandlandUSA. Since 2006, the website has chronicled the history and business of America’s great brands. He has decades of experience across all media, including newspapers, TV, radio, magazines and the web.

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