Tang Astronaut Drink General Foods

NASA Astronaut Space Brands of the Apollo 11 Era


Apollo, and indeed the entire NASA program, were not only a financial boon to American businesses, they were also a promotional extravaganza for American companies and brands, both consumer and defense/corporate in the same way that Jeep and Ray-Ban became known because of their connection to World War II.

The quintessential product advertising was Tang, but there were other products that hitched onto Apollo and NASA, even though NASA did not have a specific promotional program.

Here are just a few. There are dozens more, especially as you get into the Space Shuttle/Space Station era.

Here are a few of the household brands:

  • Hassleblad: Buzz Aldrin used this camera.
  • Leitz: A German monocular (not binocular) carried by the Apollo 11 astronauts.
  • Owens Corning Fiberglass: Made glass fiber patches for Apollo 11.
  • Tang: It wasn’t labeled Tang in the packaging, but it was first used by John Glenn in 1962. Those of us Gen X’ers also remember its delightful cousin, Grape Tang. They sponsored ABC News coverage of Apollo.
  • Fisher Cheese: A local brand of cheese given to Neil Armstrong’s parents back in Ohio
  • Frito-Lay: Gave Fritos corn chips to Armstrong’s parents.
  • Consolidated Bottle Company of Ohio: Sold Capped Moon Sauce as a promotional soda drink to celebrate their hometown here, Neil Armstrong.
Samples of food at Kennedy Space Center eaten by Space Shuttle astronauts. BrandlandUSA photo.

Aviation Brands

Some aviation brands in the program; note that most have merged so there are not as may as you might think:

  • Lockheed Propulsion Company: Pitch Control Motor
  • Aerojet-General: Main engine for the Apollo Command Module; now called Aerojet-Rocketdyne.
  • North American Aviation/Rockwell: Made the Apollo Command Module, now part of Boeing.
  • Pratt & Whitney: Fuel cell for Apollo
  • Douglas Aircraft: Saturn V
  • Grumman: Apollo lunar excursion module
  • Martin: Titan II rockets for Gemini
  • Lockheed: Launch escape system

General Equipment Brands

  • Aeroquip Jackson: Pneumatic and hydraulic hoses
  • Applied Dynamics: Computers.
  • IBM: Built the guidance system for the Gemini program.
  • Parsons Corp: Tunnel assemblies.
  • Vickers: Pumps
  • Velcro: Fabric fasteners for all sorts of things
  • Lynch Corp.: Flowmeters
  • Airesearch: Lithium Hydroxide to provide oxygen
  • Tempilabel: Temperature monitor
  • General Dynamics, Ft. Worth: Personal Radiation Dosimeter

Consumer Products

  • Chrysler: Neil Armstrong was a spokesman and board-member in 1980s
  • Omega Speedmaster: Used by Apollo 11 astronauts
  • Lactona: Toothbrush used by Mike Collins
  • Old Spice: Brushless shaving cream used by Apollo
  • Whirlpool: Defecation Collection Device bag for Apollo; Apollo Water Dispenser, hot and cold water nozzle for food in bags
  • Oral B-40: Toothbrush used in dental kit in Apollo
  • Johnson & Johnson: Medical kits for Apollo, using Band-Aids
  • Eastman Kodak: 35mm camera for moon, film
  • Robbins Company (now sadly renamed Metal Arts): Medallions
  • Holiday Inn Cocoa Beach: Home of NASA visitors
  • General Motors: Inertial Measurement Unit; astronauts also drove Corvettes
  • NSU Prinz: John Glenn drove this little car from Arlington to NASA Langley before he orbited earth in Mercury.

Other Programs

  • Dial soap: On Mercury program
  • General Electric: Sunglasses, survival kit for Skylab
  • M&Ms: On Space Shuttle

If you know of others, please add them in comments below.


  • Garland Pollard

    J. Garland Pollard IV is editor/publisher of BrandlandUSA. Since 2006, the website BrandlandUSA.com has chronicled the history and business of America’s great brands.


  1. The “The Space Food Sticks Preservation Society”
    (Really http://www.funkyfoodshop.com/)
    has a webpage devoted to Space Food Sticks complete with old Pillsbury Space Stick commercials.
    The Funky Food shop is also selling such delights as “Astro Ice Cream Sandwiches” and “Splashdown CBD Energy Drink” (that one I’m pretty sure did not make it into Space;-)

  2. The unimaginatively-named Space Food Sticks were on shelves for a brief few years.

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