A happy “Ye Old Fashioned Easter” from that very special Brooklyn Emporium, Abraham & Straus. Back in 1910, they had Millinery in three different places, and in three types. The untrimmed millinery was on the main floor, east building, 273. Ready to wear millinery was on the Mezzanine Floor, East Building, 280. There was also a millinery section at Misses’ Cloaks and Suits, Second Floor, center East Building, 216.
The descriptions come from a guide to the store which measures less than an inch wide, and includes every department and its location.
The card pictured here featured Bruton Parish Church in Williamsburg, Virginia. The colonial postcard image is by an unknown sketch artist, and features a colonial Virginia Easter scene.
The store is now part of Macy’s, and remains on the list of surviving downtown department stores from the grand age of retailing. It would do well to go back to the A&S name.