LONDON – TBWA London has tapped Larissa Vince as the agency’s new CEO. CEO Sara Tate will leave the agency at the end of the summer to become a consultant and leadership coach.
Vince worked for nine years at Saatchi & Saatchi, latterly as Managing Director where she was responsible for overseeing client relationships with Direct Line, Britvic, Oracle and GSK. Before being promoted to MD, Vince ran business development for Saatchi & Saatchi and for Publicis Communications. During that time, the agency enjoyed a prolific period of new business success, with wins including Direct Line, HSBC, Britvic and Expedia.
She has also worked at Fallon London and was a business journalist before moving to agencies, including six years as deputy editor of Campaign. Vince will lead the agency alongside Chief Creative Officer Andy Jex, Chief Strategy Officer Anna Vogt, and Katie Jackson, who is being elevated to chief operating officer.
The agency, founded in 1970, is a unit of Omnicom. The agency has clients that include Nissan, adidas and Pladis, as well as new clients such as Portal from Facebook, Hun wine and Unilever’s The Vegetarian Butcher.
Upon leaving, Tate joked that it was “amazing to get acknowledged by @adage for not having utterly messed up my current role.” You can follow Tate’s new work and Twitter feed below.