SIMPSONVILLE, KENTUCKY – There were once dozens of regional sausage brands. One standout among the independents still remaining is the Old Folks brand, founded in 1944.
Old Folks is actually the nickname for founder F. B. Purnell. Their archived website has a history of the brand:
Old Folks was accustomed to his family’s homemade country sausage and found there was none available in the city. He started making his own pork sausage in the fall of 1932, using only the choicest cuts. The term “whole hog” actually refers to using only the choice cuts like the hams, loins, and shoulders. He ground the sausage with a blend of salt, pepper and his special seasonings.F. B. Purnell Archived Website
The company was founded in Nashville; in its early days there were a handful of local brands. The company grew by advertising, and its familiar “It’s GOOO-OD” slogan is sort of Kentucky slang. Their packing facility came to be in rural Kentucky after a few moves. As packers like Smithfield have become generic, and are owned by Chinese interests, the Old Folks of the world win.
Keeping priorities in order is what made it survive. A quote tells why:
“We knew we wanted to be in the country. It’s hard to say you make country sausage in the city. I prayed and looked to the Bible for guidance.”Clara Purnell
Find Old Folks brand at national retailers. Its success is evidence that smaller, regional brands can succeed against national brands if they simply focus on their core customers, deliver consistently, and remain steadfast in their marketing. Find out more at their website itsgooo-od.com.